Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and images. It also provides Snapchat+, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an eyewear product; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
Future Trajectories | Delve into Snap's SWOT analysis, revealing opportunities in creator content and AI technology against threats from intense social media competition |
Market Valuation | Analyst price targets range from $7 to $16, with an average of $13.45, reflecting cautious optimism about Snap's growth potential |
Revenue Resilience | Discover how Snapchat+ subscriptions and Direct Response advertising are bolstering Snap's financial performance amid a competitive landscape |
Snapchat's Evolution | Explore Snap Inc.'s strategic shift towards AI-driven personalization and innovative ad formats to combat engagement challenges in mature markets |

Metrics to compare | SNAP | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipSNAPPeersSector | |
|---|---|---|---|---|
P/E Ratio | −25.0x | −45.9x | 6.1x | |
PEG Ratio | −0.54 | −2.63 | 0.01 | |
Price / Book | 5.6x | 66.6x | 1.8x | |
Price / LTM Sales | 2.2x | 10.4x | 1.5x | |
Upside (Analyst Target) | 20.6% | 48.6% | 28.8% | |
Fair Value Upside | Unlock | −3.2% | 15.3% | Unlock |