Operational Efficiency | Company implements $85 million cost reduction program representing 25% of anticipated 2025 EBITDA while exploring AI-native products and TheFork divestiture |
Competitive Pressures | GetYourGuide emerges as formidable rival, outpacing Viator's growth by over 10 percentage points while maintaining profitability in experiences market |
Analyst Outlook | Price targets range from $13 to $17, averaging approximately $14, reflecting mixed views on the company's transformation amid competitive pressures |
Strategic Pivot | Tripadvisor shifts from hotel-focused model to experiences segment, now exceeding 50% of revenue with projected 12% growth by 2026 |

Metrics to compare | TRIP | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipTRIPPeersSector | |
|---|---|---|---|---|
P/E Ratio | 63.1x | 17.2x | 7.1x | |
PEG Ratio | −1.08 | 0.22 | 0.01 | |
Price / Book | 1.9x | 0.9x | 1.8x | |
Price / LTM Sales | 0.6x | 1.0x | 1.3x | |
Upside (Analyst Target) | 30.9% | 24.0% | 32.5% | |
Fair Value Upside | Unlock | 23.6% | 18.5% | Unlock |
Tripadvisor, Inc., an online travel company, engages in the provision of travel guidance products and services worldwide. The company operates through three segments: Experiences, Hotels and Other, and TheFork. The Experiences segment operates an online travel agency for tours, activities, and attractions, and acts as travel guidance platforms for travelers to discover, generate, and share authentic user-generated content in the form of ratings and reviews and opinions for destinations, points-of-interest, experiences, accommodations, restaurants, and cruises. The Hotels and Other segment primarily consist of the Tripadvisor hotel and restaurant guidance platform, which include hotel metasearch, and related advertising offerings primarily for hotels and restaurants. TheFork segment provides an online marketplace, which enables diners to discover and book online reservations at restaurants. Tripadvisor, Inc. was founded in 2000 and is headquartered in Needham, Massachusetts.