Generation Alpha, Inc. is focused on the research, design, development and manufacturing of indoor horticulture lighting, plant nutrient products and ancillary equipment. The Company operates through the manufacture and distribution of its products. The Company is focused on bringing products and solutions to commercial and retail cannabis growers in both the medical and adult-use recreational space in legal markets across the United States. The Company’s product line includes hydroponic resellers/retail and direct-to-consumer/online. The Company’s lighting and nutrient customers include retail stores, distributors and commercial growers in the United States and abroad. Its product line has evolved from digital ballasts to a line of lighting products, including a line of specialty ballasts ranging from 400 watts to 1,000 watts with various features, its Lamp Products, a line of reflectors, lighting accessories and a line of light emitting diode (LED) lighting technologies.