Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking, and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, wristbands, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions, and rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; workforce management, workflow execution and task management, and prescriptive analytics, as well as communications and collaboration solutions; and cloud-based software subscriptions, retail, and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
Growth Horizon | Analyst targets range from $347 to $407, reflecting varied perspectives on Zebra's potential in emerging markets and new technology areas |
Market Dynamics | Delve into Zebra's competitive positioning in the rapidly evolving IT Hardware landscape, navigating technological advancements and intense competition |
Cautious Optimism | Explore Zebra's raised full-year guidance for 2024, balancing strong performance against potential macroeconomic uncertainties |
Q3 Triumph | Zebra Technologies surpasses expectations with robust Q3 2024 performance, showcasing strong revenue and healthy gross margins in the IT Hardware secto |
Metrics to compare | ZBRA | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipZBRAPeersSector | |
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P/E Ratio | 27.4x | −182.9x | 11.4x | |
PEG Ratio | 0.25 | −1.50 | 0.01 | |
Price / Book | 4.2x | 2.7x | 2.4x | |
Price / LTM Sales | 2.9x | 3.6x | 2.0x | |
Upside (Analyst Target) | 4.8% | 10.3% | 25.2% | |
Fair Value Upside | Unlock | −20.9% | 6.6% | Unlock |