- Investing.com
Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking, and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, wristbands, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions, and rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; workforce management, workflow execution and task management, and prescriptive analytics, as well as communications and collaboration solutions; and cloud-based software subscriptions, retail, and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
Strategic Positioning | Delve into Zebra's market leadership in enterprise-level data capture solutions and its ability to capitalize on emerging trends in automation and IoT |
Financial Outlook | Analysts project price targets ranging from $245 to $410, with potential challenges to profitability in the latter half of 2025 due to tariff impacts |
Demand Drivers | Explore the factors fueling Zebra's positive demand environment, including digital transformation, e-commerce growth, and healthcare sector advancements |
Market Resilience | Zebra Technologies showcases strong performance amid challenges, maintaining full-year guidance despite potential headwinds from tariffs and economic uncertainties |

Metrics to compare | ZBRA | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipZBRAPeersSector | |
|---|---|---|---|---|
P/E Ratio | 24.0x | 30.4x | 12.3x | |
PEG Ratio | 0.68 | 0.20 | 0.01 | |
Price / Book | 3.3x | 1.4x | 2.4x | |
Price / LTM Sales | 2.3x | 0.7x | 2.4x | |
Upside (Analyst Target) | 44.7% | 2.8% | 20.9% | |
Fair Value Upside | Unlock | −9.1% | 4.0% | Unlock |