Zebra Technologies Corporation (ZBRA)

Currency in USD
374.34
-1.52(-0.40%)
Real-time Data·
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Fair Value
Day's Range
370.82377.82
52 wk Range
199.05386.23
Key Statistics
Prev. Close
375.86
Open
375.22
Day's Range
370.82-377.82
52 wk Range
199.05-386.23
Volume
145.35K
Average Vol. (3m)
670.08K
1-Year Change
22.7304%
Book Value / Share
72.11
Fair Value
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Fair Value Upside
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ZBRA Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
411.45
Upside
+9.91%
Members' Sentiments
Bearish
Bullish
ProTips
Trading at a high P/E ratio relative to near-term earnings growth
Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Sell
Technical Indicators
Strong Sell
Moving Averages
Neutral

Analyst Ratings

10 Buy
6 Hold
0 Sell
Ratings:
16 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 411.45
(+9.91% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Truist Securities
Hold378.00+0.98%355.00MaintainOct 05, 2026
Needham
Buy435.00+16.20%410.00MaintainSep 15, 2026
UBS
Buy335.00-10.51%335.00MaintainAug 05, 2026
TD Cowen
Buy450.00+20.21%400.00MaintainAug 05, 2026
Barclays
Buy410.00+9.53%346.00MaintainAug 05, 2026

Zebra Technologies Corporation SWOT Analysis


AI-Driven Innovation
Artificial intelligence integration offers potential competitive differentiation and premium pricing power in industrial technology solutions market
Analyst Outlook
Average price target stands at $355, with estimates ranging from $267 to $400, reflecting confidence despite near-term operational headwinds
Strategic Portfolio
The Elo acquisition expands Zebra's enterprise mobile computing capabilities while refresh cycles present predictable demand catalysts for sustained growth
Memory Cost Pressures
Zebra Technologies confronts rising memory component inflation threatening profit margins, with analysts sharply reducing earnings estimates for fiscal 2026
Read full SWOT analysis

Zebra Technologies Corporation Earnings Call Summary for Q2/2026

  • Zebra Technologies Q2 2026 revenue hit $1.56B (+20.4% YoY), non-GAAP EPS $6.35 vs. $4.36 est.; shares surged 19.48% to $348.45 in premarket.
  • Company raised FY 2026 guidance: 14-16% sales growth, adjusted EBITDA margin 23.5-24%, non-GAAP EPS $20.75-$21.25, free cash flow $1B+.
  • Adjusted gross margin expanded 540 bps to 53.3%, aided by $73M tariff recovery, pricing actions offsetting $120M memory cost pressure, and FX tailwinds.
  • Q3 outlook: 17-20% sales growth, 22% adjusted EBITDA margin, $4.70-$4.90 EPS; management cited strong demand in mobile computing, RFID, machine vision.
  • Memory supply constraints remain key risk; company secured 10 new suppliers with 18-month visibility. Plans $700M FY share repurchases; debt leverage at 1.9x.
Last Updated: 08/04/2026, 09:49 AM
Read Full Transcript
Zebra Tech investor slides for Q2/2026
Zebra Q2 2026 slides
Last Update: Aug 04, 2026
See full investor slides

Earnings

Latest Release
Aug 04, 2026
EPS / Forecast
6.35 / 4.36
Revenue / Forecast
1.56B / 1.5B
EPS Revisions
Last 90 days

ZBRA Income Statement

Compare ZBRA to Peers and Sector

Metrics to compare
ZBRA
Peers
Sector
Relationship
P/E Ratio
32.8x21.8x12.0x
PEG Ratio
15.861.240.01
Price / Book
5.1x2.5x2.4x
Price / LTM Sales
3.0x1.9x2.3x
Upside (Analyst Target)
9.5%40.9%32.4%
Fair Value Upside
Unlock6.1%4.8%Unlock

Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.

Employees
10700

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
26.86M56.78%10.10B
Other Institutional Investors
22.93M43.22%8.62B
Public Companies & Retail Investors
0.000.00%0.00
Total
49.79M100.00%18.71B

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Vanguard Capital Management, LLC7.15%3,381,7821,271,077
BlackRock, Inc.7.00%3,311,5261,244,670

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FAQ

What Is the Zebra Tech (ZBRA) Stock Price Today?

The Zebra Tech stock price today is 374.34 USD.

What Stock Exchange Does Zebra Tech Trade On?

Zebra Tech is listed and trades on the Nasdaq Stock Exchange.

What Is the Stock Symbol for Zebra Tech?

The stock symbol for Zebra Tech is "ZBRA."

What Is the Zebra Tech Market Cap?

As of today, Zebra Tech market cap is 17.74B USD.

What Is Zebra Tech's Earnings Per Share (TTM)?

The Zebra Tech EPS (TTM) is 10.81.

When Is the Next Zebra Tech Earnings Date?

Zebra Tech will release its next earnings report on Nov 03, 2026.

From a Technical Analysis Perspective, Is ZBRA a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.

How Many Times Has Zebra Tech Stock Split?

Zebra Tech has split 3 times.

How Many Employees Does Zebra Tech Have?

Zebra Tech has 10700 employees.

What is the current trading status of Zebra Tech (ZBRA)?

As of Oct 05, 2026, Zebra Tech (ZBRA) is trading at a price of 374.34 USD, with a previous close of 375.86 USD. The stock has fluctuated within a day range of 370.82 USD to 377.82 USD, while its 52-week range spans from 199.05 USD to 386.23 USD.

What Is Zebra Tech (ZBRA) Price Target According to Analysts?

The average 12-month price target for Zebra Tech is 411.45 USD, with a high estimate of 455 USD and a low estimate of 350 USD. 10 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +9.91% Upside potential.

What Is the ZBRA Premarket Price?

ZBRA's last pre-market stock price is 375.88 USD. The pre-market share volume is 440.00, and the stock has decreased by 0.02, or 0.01%.
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