Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.
Innovation Pipeline | Learn about Under Armour's largest-ever marketing campaign targeting 16-24 year-olds and upcoming product launches aimed at strengthening its position in less established categories. |
Global Market Dynamics | Delve into Under Armour's regional performance, including North American reset, EMEA growth potential, and APAC challenges amid fierce competition and promotional pressures. |
Financial Turnaround | Under Armour surpasses Q3 expectations, raising FY2025 guidance. Analysts project EPS of $0.30 for FY2025, growing to $0.37 in FY2026, with price targets ranging $8-$12. |
Brand Reinvention | Explore Under Armour's strategic shift towards premium positioning, aiming to enhance brand perception and drive long-term profitability despite short-term revenue challenges. |
Metrics to compare | UAA | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipUAAPeersSector | |
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P/E Ratio | −14.0x | 18.5x | 10.6x | |
PEG Ratio | 0.07 | 2.92 | 0.02 | |
Price / Book | 1.5x | 6.5x | 1.4x | |
Price / LTM Sales | 0.5x | 1.3x | 0.9x | |
Upside (Analyst Target) | 4.3% | 12.7% | 20.0% | |
Fair Value Upside | Unlock | 4.6% | 9.0% | Unlock |