Booking Holdings Inc (BKNG)

Currency in USD
172.42
+16.75(+10.76%)
Real-time Data·
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Fair Value
Day's Range
160.00174.09
52 wk Range
146.28220.81
Key Statistics
Prev. Close
155.67
Open
160.39
Day's Range
160-174.09
52 wk Range
146.28-220.81
Volume
8.39M
Average Vol. (3m)
7.1M
1-Year Change
-13.5575%
Book Value / Share
-14.35
Fair Value
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Fair Value Upside
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BKNG Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
232.46
Upside
+34.82%
Members' Sentiments
Bearish
Bullish
ProTips
Impressive gross profit margins

Booking Holdings Inc News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Strong Buy

Analyst Ratings

30 Buy
7 Hold
0 Sell
Ratings:
37 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 232.46
(+34.82% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Cantor Fitzgerald
Hold150.00-12.89%170.00MaintainNov 04, 2026
B.Riley
Buy265.00+53.89%274.00MaintainNov 04, 2026
RBC Capital
Buy205.00+19.05%220.00MaintainNov 04, 2026
JPMorgan
Buy205.00+19.05%248.00MaintainNov 04, 2026
Baird
Buy211.00+22.53%223.00MaintainNov 04, 2026

Booking Holdings Inc SWOT Analysis


Analyst Optimism
Discover why analysts project continued growth, with price targets ranging from $5,500 to $6,250, reflecting confidence in Booking Holdings' market leadership and innovation.
Market Expansion
Delve into Booking Holdings' strategic focus on alternative accommodations and emerging markets, positioning the company for sustained growth in evolving travel landscapes.
Financial Fortitude
Explore Booking Holdings' robust financial performance, with revenue reaching $25.02 billion and impressive gross profit margins of 86.77% in the last twelve months.
Travel Tech Titan
Booking Holdings leads the online travel industry with a diverse portfolio of brands, leveraging AI and connected trip strategies to enhance user experiences and drive growth.
Read full SWOT analysis

Booking Holdings Inc Earnings Call Summary for Q3/2026

  • Q3 adjusted EPS of $4.66 beat consensus by 3.79%, but revenue of $8.9B missed estimates by 6.71%, creating a mixed quarter result.
  • Room nights grew 7% YoY, accelerating from Q2's 5%; gross bookings rose 10% YoY with adjusted EBITDA up 9% to $4.6B at 47% margin.
  • Q4 guidance shows caution: room nights up 1-3%, revenue flat to up 2%, reflecting moderated demand and Middle East conflict disruptions.
  • CEO Fogel emphasized AI transformation as 'most transformational time since Industrial Revolution' with early gains in engagement and conversion.
  • Full-year outlook: high single-digit growth in bookings and revenue; adjusted EPS up low-to-mid teens; $2.4B returned to shareholders in Q3.
Last Updated: 11/03/2026, 05:41 PM
Read Full Transcript
Booking investor slides for Q3/2026
Booking Holdings Q3 2026 slides
Last Update: Nov 03, 2026
See full investor slides

Earnings

Latest Release
Nov 03, 2026
EPS / Forecast
4.66 / 4.49
Revenue / Forecast
8.9B / 9.54B
EPS Revisions
Last 90 days

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS -
Dividend Yield
1.08%
Industry Median 2.19%
Annualized Payout
1.68
Paid quarterly
5-Years Growth
-
Growth Streak

BKNG Income Statement

Compare BKNG to Peers and Sector

Metrics to compare
BKNG
Peers
Sector
Relationship
P/E Ratio
16.2x27.3x9.5x
PEG Ratio
0.29−0.480.02
Price / Book
−10.8x1.3x1.4x
Price / LTM Sales
4.1x1.3x0.8x
Upside (Analyst Target)
34.4%12.8%32.8%
Fair Value Upside
Unlock−1.6%14.6%Unlock

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
398.21M53.00%61.22B
Other Institutional Investors
339.94M45.24%52.27B
Public Companies & Retail Investors
13.23M1.76%2.03B
Total
751.38M100.00%115.52B

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
BlackRock, Inc.8.70%65,340,56210,046,111
Vanguard Capital Management, LLC7.33%55,058,9268,465,310

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FAQ

What Is the Booking (BKNG) Stock Price Today?

The Booking stock price today is 172.42 USD.

What Stock Exchange Does Booking Trade On?

Booking is listed and trades on the Nasdaq Stock Exchange.

What Is the Stock Symbol for Booking?

The stock symbol for Booking is "BKNG."

Does Booking Pay Dividends? What’s The Current Dividend Yield?

The Booking dividend yield is 1.1%%.

What Is the Booking Market Cap?

As of today, Booking market cap is 129.33B USD.

When Is the Next Booking Earnings Date?

Booking will release its next earnings report on Feb 25, 2027.

From a Technical Analysis Perspective, Is BKNG a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.

How Many Times Has Booking Stock Split?

Booking has split 2 times.

How Many Employees Does Booking Have?

Booking has 25550 employees.

What is the current trading status of Booking (BKNG)?

As of Nov 04, 2026, Booking (BKNG) is trading at a price of 172.42 USD, with a previous close of 155.67 USD. The stock has fluctuated within a day range of 160.00 USD to 174.09 USD, while its 52-week range spans from 146.28 USD to 220.81 USD.

What Is Booking (BKNG) Price Target According to Analysts?

The average 12-month price target for Booking is 232.46 USD, with a high estimate of 301 USD and a low estimate of 170 USD. 30 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +34.82% Upside potential.

What Is the BKNG Premarket Price?

BKNG's last pre-market stock price is 161.49 USD. The pre-market share volume is 168,550.00, and the stock has decreased by 5.82, or 3.74%.

What Is the BKNG After Hours Price?

BKNG's last after hours stock price is 155.17 USD, the stock has decreased by -2.09, or -1.33%.
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