Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and hotel distribution services for partners and affiliates. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and activities reservation services. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Future Trajectory | Analyst price targets range from $4,200 to $6,100, reflecting optimism about Booking's AI initiatives, global expansion, and ability to navigate industry challenges |
Market Dynamics | Delve into Booking's growth in alternative accommodations, outpacing competitors and positioning the company as a potential market leader in this expanding secto |
Strategic Evolution | Explore Booking's Connected Trip strategy and Genius Loyalty program, driving customer retention and capturing a larger share of travel spending |
Global Travel Giant | Booking Holdings dominates online travel with a diverse brand portfolio, strong international presence, and impressive financial performance in a competitive landscape |
Metrics to compare | BKNG | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipBKNGPeersSector | |
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P/E Ratio | 25.8x | 13.0x | 10.6x | |
PEG Ratio | 0.55 | 0.00 | 0.02 | |
Price / Book | −37.7x | 2.1x | 1.4x | |
Price / LTM Sales | 6.4x | 2.5x | 0.9x | |
Upside (Analyst Target) | 24.0% | 24.2% | 27.4% | |
Fair Value Upside | Unlock | 3.9% | 9.8% | Unlock |