Pinterest, Inc. operates as a visual search and discovery platform in the United States, Canada, Europe, and internationally. The company’s platform allows people to find ideas, such as recipes, home and style inspiration, and others; and to search, save, and shop the ideas. It also offers various advertising products to help advertisers meet users; and ad auction that allows to serve ads to users at relevant moments while optimizing business outcomes for advertisers. The company was formerly known as Cold Brew Labs Inc. and changed its name to Pinterest, Inc. in April 2012. Pinterest, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
Analyst Outlook | With price targets ranging from $36 to $50, analysts maintain mixed but generally positive sentiment, highlighting Pinterest's potential undervaluation at 13.5x 2026 EBITDA compared to peers. |
AI-Powered Innovation | Performance+ suite contributes significant growth points with AI now generating 25% of Pinterest's codebase, positioning the platform favorably in the evolving digital ad landscape. |
Growth Momentum | Explore Pinterest's 17% revenue growth outpacing industry averages, driven by advertising stack improvements and strategic partnerships despite recent headwinds. |
Visual Discovery Giant | Pinterest stands at a critical juncture with 570 million users demonstrating high commercial intent, operating in a vast addressable market despite recent stock decline. |

Metrics to compare | PINS | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipPINSPeersSector | |
|---|---|---|---|---|
P/E Ratio | 8.8x | 32.8x | 5.8x | |
PEG Ratio | 0.01 | 0.59 | 0.01 | |
Price / Book | 3.6x | 4.4x | 1.8x | |
Price / LTM Sales | 4.3x | 6.0x | 1.4x | |
Upside (Analyst Target) | 36.4% | 21.0% | 31.6% | |
Fair Value Upside | Unlock | 10.0% | 15.7% | Unlock |