Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through three segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. It offers carbonated non-carbonated energy drinks, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. The company sells its products to full service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, food service customers, value stores, e-commerce retailers, and the military; and concentrates and/or beverage bases to authorized bottling and canning operations. It provides its products under the Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Muscle Monster, Espresso Monster, Monster Tour Water, Fury, Monster MAXX, Caffe Monster, Monster Hydro, Monster HydroSport Super Fuel, Monster Dragon Tea, Reign Total Body Fuel, and Reign Inferno Thermogenic Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play (stylized), Relentless, BPM, BU, Gladiator, Samurai, Live+, Predator, and Fury brands. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
Financial Outlook | Analysts project 11% compound annual revenue growth, with price targets ranging from $40 to $65 per share, reflecting optimism in long-term prospects |
Market Resilience | Despite challenges, Monster improves US market share in volume and dollar terms, demonstrating brand strength amid category weakness |
Strategic Leadership | Appointment of Rob Gehring as Chief Growth Officer viewed as a major positive, potentially unlocking new opportunities and enhancing growth strategies |
Global Growth Dynamics | Monster Beverage faces contrasting trends: US market softness countered by robust international expansion, now accounting for 40% of total revenue |
Metrics to compare | MNST | Sector Sector - Average of metrics from a broad group of related Consumer Non-Cyclicals sector companies | Relationship RelationshipMNSTPeersSector | |
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P/E Ratio | 29.2x | 14.8x | 11.6x | |
PEG Ratio | 5.50 | −0.04 | 0.03 | |
Price / Book | 8.1x | 1.9x | 1.5x | |
Price / LTM Sales | 6.3x | 1.6x | 0.9x | |
Upside (Analyst Target) | 14.3% | 47.5% | 23.8% | |
Fair Value Upside | Unlock | 25.2% | 9.6% | Unlock |