Ibotta, Inc., a technology company, provides digital promotion services to clients in the United States. The company sources digital promotions from its clients primarily consumer packaged goods brands and distributes these promotions to consumers through its network of publishers enabled by Ibotta Performance Network (IPN), a technology platform. It offers promotional services to publishers, retailers, and advertisers through the IPN, including direct-to-consumer mobile, web, and browser extension properties, as well as third-party publisher properties. The company also provides various digital ad products, such as display ads, tiles, sponsored offers, newsletters, and feature placements. The company was formerly known as Zing Enterprises, Inc. and changed its name to Ibotta, Inc. in 2012. Ibotta, Inc. was incorporated in 2011 and is headquartered in Denver, Colorado.
Valuation Insights | Analysts set price targets around $58, with Ibotta trading at 16.8x 2026 EV/EBITDA, reflecting a mix of growth potential and market challenges |
Financial Resilience | Discover how Ibotta's 83% gross profit margins and strong cash reserves position it for potential EBITDA growth despite recent underperformance |
Market Headwinds | Delve into the complexities Ibotta faces, from sales restructuring to macroeconomic factors, impacting its performance in the $200 billion CPG market |
Digital Ad Evolution | Explore Ibotta's transition to a Cost Per Incremental Dollar model, revolutionizing CPG advertising and challenging traditional promotional spending approaches |
Metrics to compare | IBTA | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipIBTAPeersSector | |
|---|---|---|---|---|
P/E Ratio | 6.9x | 2.4x | 6.1x | |
PEG Ratio | 0.02 | 0.00 | 0.01 | |
Price / Book | 1.7x | 1.6x | 1.8x | |
Price / LTM Sales | 1.6x | 2.2x | 1.4x | |
Upside (Analyst Target) | 42.2% | 53.5% | 29.0% | |
Fair Value Upside | Unlock | 44.2% | 15.6% | Unlock |