Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Global Growth Horizon | Learn about Harley-Davidson's international expansion opportunities and strategies to offset domestic market pressures and drive future growth |
Dealer Dilemma | Uncover the impact of inventory surplus and declining dealer sentiment on Harley-Davidson's market position and long-term brand value |
Financial Headwinds | Delve into Harley-Davidson's financial projections, including downward EPS revisions and potential guidance adjustments amidst moderating demand |
Brand Resilience | Explore Harley-Davidson's iconic status and market dominance, despite facing retail challenges and shifting consumer preferences in the motorcycle industry |
Metrics to compare | HOG | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipHOGPeersSector | |
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P/E Ratio | 7.4x | 3.1x | 10.8x | |
PEG Ratio | −0.25 | −0.31 | 0.02 | |
Price / Book | 1.1x | 1.1x | 1.4x | |
Price / LTM Sales | 0.7x | 0.7x | 0.9x | |
Upside (Analyst Target) | 17.9% | −5.9% | 22.5% | |
Fair Value Upside | Unlock | 23.7% | 9.9% | Unlock |