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Harley-Davidson Inc (HOG)
Harley-Davidson Inc stock price live, this page displays NYSE HOG stock exchange data. View the HOG premarket stock price ahead of the market session or assess the after hours quote. Monitor the latest movements within the Harley-Davidson Inc real time stock price chart below.
What Is the Harley-Davidson Inc Stock Price Today?
The Harley-Davidson Inc stock price today is 26.19.
What Is the Stock Symbol for Harley-Davidson Inc?
The stock ticker symbol for Harley-Davidson Inc is HOG.
Is HOG the Same as $HOG?
$HOG is a common way to refer to the Harley-Davidson Inc ticker symbol in social media, forums, and online discussions. The dollar sign is a shorthand convention used to indicate that it is a stock ticker symbol
What Stock Exchange Does Harley-Davidson Inc Trade On?
Harley-Davidson Inc is listed and trades on the NYSE stock exchange.
Is Harley-Davidson Inc a Good Stock to Buy?
Determining whether Harley-Davidson Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess the current Harley-Davidson Inc share price compared with the fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the HOG quote. (ISIN: US4128221086)
What Is the Harley-Davidson Inc Stock Price Today?
The Harley-Davidson Inc stock price today is 26.19.
What Is the Stock Symbol for Harley-Davidson Inc?
The stock ticker symbol for Harley-Davidson Inc is HOG.
Is HOG the Same as $HOG?
$HOG is a common way to refer to the Harley-Davidson Inc ticker symbol in social media, forums, and online discussions. The dollar sign is a shorthand convention used to indicate that it is a stock ticker symbol
What Stock Exchange Does Harley-Davidson Inc Trade On?
Harley-Davidson Inc is listed and trades on the NYSE stock exchange.
Is Harley-Davidson Inc a Good Stock to Buy?
Determining whether Harley-Davidson Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess the current Harley-Davidson Inc share price compared with the fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the HOG quote. (ISIN: US4128221086)
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
25.41
27.20
52 wk Range
17.09
28.86
HOG is not included in our AI-picked strategies. See which stocks are.
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
25.4127.20
52 wk Range
17.0928.86
Key Statistics
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Prev. Close
Open
Volume
Average Vol. (3m)
1-Year Change
Book Value / Share
Fair Value
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Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(3.05%)
Dividends Payment Streak
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Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
Prev. Close
Open
Volume
Average Vol. (3m)
1-Year Change
Book Value / Share
Fair Value
UnlockFair Value Upside
UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(3.05%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
HOG Scorecard
Company’s Health
Assesses a company's financial position by analyzing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Strong Buy
Price Target
27.90
Upside
+6.53%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
Has raised its dividend for 5 consecutive years
Harley-davidson receives Investment Bank Analyst Rating Update- Investing.com
Pro
Why is Harley-Davidson stock up 3% today?- Investing.com
Harley-davidson receives Investment Bank Analyst Rating Update- Investing.com
Pro
- Why is Harley-Davidson stock up 3% today?
- Investing.com
- Harley-davidson receives Investment Bank Analyst Rating Update
- Investing.com
Pro - Why is Harley-Davidson stock rallying 3% today?
- Investing.com
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Buy
Analyst Ratings
6 Buy
7 Hold
2 Sell
Ratings:
15 analysts
Overall Consensus
Buy
Analysts 12-Month Price Target:
Average 27.90
(+6.53% Upside)
Harley-Davidson Inc SWOT Analysis
Future Growth Avenues | Learn about Harley-Davidson's evaluation of its financial services division and electric vehicle market positioning as potential catalysts for long-term growth. |
Strategic Revitalization | Explore Harley-Davidson's initiatives to attract younger riders through affordable models and strategic launch timing, aiming to reverse declining retail sales. |
Financial Resilience | Despite revenue decline, Harley-Davidson maintains strong margins and efficient cash generation. Analysts set a price target of $32, highlighting potential value. |
Iconic Brand's Crossroads | Harley-Davidson faces challenges amid tariff uncertainties and shifting market dynamics, with mixed analyst reactions reflecting growth potential and hurdles ahead. |
Harley-Davidson Inc Earnings Call Summary for Q2/2026
- Harley-Davidson beat Q2 estimates with $0.75 EPS vs. $0.64 expected, but shares fell 5% on revenue quality concerns and HDFS decline.
- HDMC revenue rose 6% to $1.1B with 18% operating income growth; North America retail sales up 3%, global retail up 1% year-over-year.
- Company raised FY2026 guidance: HDMC operating income now $10M-$50M vs. prior negative outlook; HDFS income raised to $55M-$70M.
- Management expects dealer profitability to double in 2026; new Super Glide and Deadwood models showing strong response from customers.
- Tariff costs of $75M-$90M and supplier challenges remain headwinds; Sprint model launching end-2026, Sportster family coming 2027.
Last Updated: 07/23/2026, 10:54 AM
Read Full TranscriptHarley-Davidson investor slides for Q2/2026
Last Update: Jul 23, 2026
See full investor slides
Earnings
Latest Release
Jul 23, 2026
EPS / Forecast
0.75 / 0.64
Revenue / Forecast
1.23B / 1.17B
Compare HOG to Peers and Sector
Metrics to compare | HOG | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipHOGPeersSector | |
|---|---|---|---|---|
P/E Ratio | 13.5x | 19.0x | 9.7x | |
PEG Ratio | −1.73 | 0.33 | 0.02 | |
Price / Book | 0.9x | 2.5x | 1.4x | |
Price / LTM Sales | 0.6x | 1.6x | 0.9x | |
Upside (Analyst Target) | 6.5% | 14.0% | 33.5% | |
Fair Value Upside | Unlock | 16.6% | 12.5% | Unlock |
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
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FAQ
What Is the Harley-Davidson (HOG) Stock Price Today?
The Harley-Davidson stock price today is 26.19 USD.
What Stock Exchange Does Harley-Davidson Trade On?
Harley-Davidson is listed and trades on the New York Stock Exchange.
What Is the Stock Symbol for Harley-Davidson?
The stock symbol for Harley-Davidson is "HOG."
Does Harley-Davidson Pay Dividends? What’s The Current Dividend Yield?
The Harley-Davidson dividend yield is 3.05%.
What Is the Harley-Davidson Market Cap?
As of today, Harley-Davidson market cap is 2.73B USD.
What Is Harley-Davidson's Earnings Per Share (TTM)?
The Harley-Davidson EPS (TTM) is 1.78.
When Is the Next Harley-Davidson Earnings Date?
Harley-Davidson will release its next earnings report on Oct 28, 2026.
From a Technical Analysis Perspective, Is HOG a Buy or Sell?
Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.
How Many Times Has Harley-Davidson Stock Split?
Harley-Davidson has split 5 times.
How Many Employees Does Harley-Davidson Have?
Harley-Davidson has 5500 employees.
What is the current trading status of Harley-Davidson (HOG)?
As of Oct 06, 2026, Harley-Davidson (HOG) is trading at a price of 26.19 USD, with a previous close of 26.19 USD. The stock has fluctuated within a day range of 25.41 USD to 27.20 USD, while its 52-week range spans from 17.09 USD to 28.86 USD.
What Is Harley-Davidson (HOG) Price Target According to Analysts?
The average 12-month price target for Harley-Davidson is 27.90 USD, with a high estimate of 33 USD and a low estimate of 17 USD. 6 analysts recommend buying the stock, while 2 suggest selling, leading to an overall rating of Buy. The stock has an +6.53% Upside potential.
What Is the HOG Premarket Price?
HOG's last pre-market stock price is 25.90 USD. The pre-market share volume is 12,190.00, and the stock has decreased by 1.35, or 5.50%.
What Is the HOG After Hours Price?
HOG's last after hours stock price is 26.31 USD, the stock has decreased by 0.12, or 0.46%.
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Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
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