Harley-Davidson Inc (HOG)

NYSE
Currency in USD
26.74
+0.44(+1.67%)
Real-time Data
HOG Scorecard
Full Analysis
Management has been aggressively buying back shares
Fair Value
Day's Range
25.8526.78
52 wk Range
25.2544.16
Key Statistics
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Prev. Close
26.3
Open
25.95
Day's Range
25.85-26.78
52 wk Range
25.25-44.16
Volume
752.07K
Average Vol. (3m)
1.82M
1-Year Change
-30.52%
Book Value / Share
24.81
Fair Value
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Fair Value Upside
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HOG Scorecardpro icon
Company’s Health
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Fair Value
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Fair Pricepro lock
Upsidepro lock
Price Target
32.00
Upside
+19.67%
Members' Sentiments
Bearish
Bullish
ProTips
High shareholder yield
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Harley-Davidson Inc Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Harley-Davidson Inc SWOT Analysis


Global Growth Horizon
Learn about Harley-Davidson's international expansion opportunities and strategies to offset domestic market pressures and drive future growth
Dealer Dilemma
Uncover the impact of inventory surplus and declining dealer sentiment on Harley-Davidson's market position and long-term brand value
Financial Headwinds
Delve into Harley-Davidson's financial projections, including downward EPS revisions and potential guidance adjustments amidst moderating demand
Brand Resilience
Explore Harley-Davidson's iconic status and market dominance, despite facing retail challenges and shifting consumer preferences in the motorcycle industry
Read full SWOT analysis

Harley-Davidson Inc Earnings Call Summary for Q3/2024

  • Global retail sales down 13%, with 23% decline in EMEA; U.S. sales relatively stable at -1%, supported by touring segment growth
  • Consolidated revenue fell 26%, operating income dropped 49% to $106M; EPS down 34% YoY to $0.91
  • Company revises 2024 outlook: retail/wholesale units 149-153K, revenue -14-16%, operating margin 7.5-8.5%
  • Strategic focus on 20% dealer inventory reduction, cost management; targeting 15% operating income margin by end of 2025
  • LiveWire holds 69% U.S. EV market share; plans product announcement at EICMA in November
Last Updated: 10/24/2024, 05:47 PM
Read Full Transcript

Compare HOG to Peers and Sector

Metrics to compare
HOG
Peers
Sector
Relationship
P/E Ratio
7.4x3.1x10.8x
PEG Ratio
−0.25−0.310.02
Price / Book
1.1x1.1x1.4x
Price / LTM Sales
0.7x0.7x0.9x
Upside (Analyst Target)
17.9%−5.9%22.5%
Fair Value Upside
Unlock23.7%9.9%Unlock

Analyst Ratings

5 Buy
10 Hold
0 Sell
Ratings:
15 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 32.00
(+19.67% Upside)

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 3.46
Dividend Yield
2.62%
Industry Median 1.24%
Annualized Payout
0.69
Paid quarterly
5-Years Growth
-14.38%
Growth Streak

Earnings

Latest Release
Feb 05, 2025
EPS / Forecast
-0.93 / -0.66
Revenue / Forecast
688.00M / 712.00M
EPS Revisions
Last 90 days

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FAQ

What Is the Harley-Davidson (HOG) Stock Price Today?

The Harley-Davidson stock price today is 26.74

What Stock Exchange Does Harley-Davidson Trade On?

Harley-Davidson is listed and trades on the NYSE stock exchange.

What Is the Stock Symbol for Harley-Davidson?

The stock symbol for Harley-Davidson is "HOG."

Does Harley-Davidson Pay Dividends? What’s The Current Dividend Yield?

The Harley-Davidson dividend yield is 2.68%.

What Is the Harley-Davidson Market Cap?

As of today, Harley-Davidson market cap is 3.39B.

What is Harley-Davidson Earnings Per Share?

The Harley-Davidson EPS is 3.46.

What Is the Next Harley-Davidson Earnings Date?

Harley-Davidson will release its next earnings report on Apr 24, 2025.

From a Technical Analysis Perspective, Is HOG a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.
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