Brightpoint, Inc. provides device lifecycle services to the wireless and high-tech industries. The company’s five key service areas, plan, market, customize, move, and recover, offer innovative services, such as demand planning, procurement, inventory management, software loading, kitting, and customized packaging; fulfillment; credit services; receivables management; call center and activation services; Website hosting; e-fulfillment solutions; repair, refurbish, and recycle; reverse logistics; transportation management; sale of prepaid airtime; and other services within the wireless industry. It also distributes accessories used in connection with wireless devices, such as batteries, chargers, memory cards, car kits, cases, and hands-free products. The company serves mobile network operators, mobile virtual network operators, resellers, retailers, and wireless equipment manufacturers. It has operations in the Americas, the Asia-Pacific, Europe, the Middle East, and Africa. The company was formerly known as Wholesale Cellular USA, Inc. and changed its name to Brightpoint, Inc. in September 1995. Brightpoint, Inc. was founded in 1989 and is headquartered in Indianapolis, Indiana. As of October 15, 2012, Brightpoint Inc. operates as a subsidiary of Ingram Micro Inc.