Breaking News
Investing Pro 0

Exclusive-Twitter to introduce new controls for ad placements -email

Stock Markets Dec 09, 2022 05:26PM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
© Reuters. FILE PHOTO: Elon Musk's Twitter profile is seen on a smartphone placed on printed Twitter logos in this picture illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
 
AAPL
-1.72%
Add to/Remove from Watchlist
Add to Watchlist
Add Position

Position added successfully to:

Please name your holdings portfolio
 
SNAP
+9.11%
Add to/Remove from Watchlist
Add to Watchlist
Add Position

Position added successfully to:

Please name your holdings portfolio
 
TWTR
+0.00%
Add to/Remove from Watchlist
Add to Watchlist
Add Position

Position added successfully to:

Please name your holdings portfolio
 

By Sheila Dang

(Reuters) - Twitter Inc (NYSE:TWTR) will roll out new controls as soon as next week to let companies prevent their ads from appearing above or below tweets containing certain keywords, the social media platform told advertisers in an email on Thursday.

The new controls are part of Twitter's effort to reassure and lure back advertisers that have pulled ads off the platform since it was purchased in October by billionaire Elon Musk, amid reports from civil rights groups that hate speech has risen since the acquisition and after several banned or suspended accounts were reinstated.

Twitter earns nearly 90% of its revenue from selling digital ads. Musk recently attributed a "massive drop in revenue" to civil rights organizations that have pressured brands to pause their Twitter ads.

In a call on Thursday with an advertising industry group, a Twitter representative said the platform was considering bringing its content moderators, many of whom are contracted through third-party vendors, in-house, according to a source familiar with the remarks.

The Twitter representative said bringing content moderators in-house would allow the platform to invest more in moderation for non-English languages, according to the source.

The comments come after Twitter's new head of trust and safety, Ella Irwin, told Reuters that the platform would lean more heavily on automated content moderation. Irwin also said that Twitter's recent layoffs, which cut 50% of staff, did not significantly hurt its moderation team and those working on critical areas like child safety.

The email to advertisers on Thursday, which was reviewed by Reuters, said a revamped version of Twitter's subscription service called Twitter Blue would begin rolling out on Friday.

The subscription will allow accounts to receive a verified check mark. Accounts for individuals will get a blue check, while gold and gray check marks will denote business and government accounts, according to the email.

The subscription price will be $7 per month on the web and $11 per month on Apple (NASDAQ:AAPL) devices, the email said.

Twitter also told advertisers that it removed ads from profiles mentioned in a Washington Post article on Tuesday, which reported that ads had appeared on the Twitter accounts of white nationalists.

Snap Inc (NYSE:SNAP), which owns photo messaging app Snapchat, has paused its advertising on Twitter while it investigates the issue, a spokesperson told Reuters.

The accounts were not part of "amnesty reinstatements," Twitter's email said, referring to Musk's tweet last month that Twitter would reinstate suspended accounts that have not broken the law.

"We will not be reinstating bad actors, spam accounts and users that engaged in criminal/illegal activity," Twitter's note to advertisers said.

Twitter, which has lost many members of its communications team, did not immediately respond to a request for comment.

Exclusive-Twitter to introduce new controls for ad placements -email
 

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.
  • Any comment you publish, together with your investing.com profile, will be public on investing.com and may be indexed and available through third party search engines, such as Google.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
Comments (3)
Jai Haugen
Jai Haugen Dec 12, 2022 1:47PM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
what's all these hate speech accusations all about? free speech is free and one can always not partake
Ahmed Taylor
Ahmed Taylor Dec 08, 2022 8:59PM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
Elon is going to expose democrats
Warren Wesley
Warren Wesley Dec 08, 2022 7:38PM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
best of luck. Twitter did not have a written set of procedures. twitterguidelines are arbitrary & capricious, designed to hide & confuse. really just censor conservative speech.
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Continue with Google
or
Sign up with Email