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Viant Technology Inc. operates as an advertising technology company. It provides ViantAI, an artificial intelligence product suite; Holistic, Omnichannel DSP, an integrated platform that manages omnichannel campaigns and access metrics; Household ID, which combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to share video-level data to power planning, targeting, and measurement solutions in ad-supported streaming media; and Viant Data Platform, which offers the ability to integrate first-party data with data from top third-party data providers in order to obtain key insights, reporting, and attribution opportunities. The company also offers Direct Access, a supply path optimization program that creates a direct path to premium inventory; Advanced Reporting and Measurement that offers conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and Flexible Customer Engagement Model, which offers customers transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California. Viant Inc. operates as a subsidiary of American Lifecare Holdings Inc.
Strategic Acquisitions | Learn about Viant's strategic moves, including the IRIS.TV acquisition, enhancing its technological capabilities in the competitive digital advertising landscape |
Financial Performance | Analysts project a price target range of $12 to $24, with Viant demonstrating robust revenue growth and exceeding consensus expectations |
CTV Market Dominance | Delve into Viant's strong position in the rapidly growing Connected TV advertising space, capturing significant market share and advertiser budgets |
AI-Driven Adtech | Explore Viant's innovative AI-powered product suite, including ViantAI and its impact on programmatic advertising efficiency and effectiveness |
Metrics to compare | DSP | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipDSPPeersSector | |
|---|---|---|---|---|
P/E Ratio | 93.7x | −3.1x | 12.2x | |
PEG Ratio | 3.18 | 0.13 | 0.01 | |
Price / Book | 27.7x | 2.9x | 2.4x | |
Price / LTM Sales | 2.0x | 3.1x | 2.3x | |
Upside (Analyst Target) | 64.3% | 83.3% | 25.8% | |
Fair Value Upside | Unlock | 30.5% | 5.6% | Unlock |