Magnite, Inc., together with its subsidiaries, operates an independent omni-channel sell-side advertising platform in the United States and internationally. The company’s platform offers applications and services for sellers of digital advertising inventory, or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory; and for buyers, including advertisers, agencies, agency trading desks, and demand side platforms to buy digital advertising inventory, as well as an independent marketplace that brings buyers and sellers together. It markets its solutions through sales teams that operate from various locations. The company was formerly known as The Rubicon Project, Inc. and changed name to Magnite, Inc. in July 2020. Magnite, Inc. was incorporated in 2007 and is headquartered in New York, New York.
Market Dynamics | Uncover the challenges and opportunities Magnite faces in the evolving digital advertising landscape, including programmatic advertising trends |
Financial Resilience | Delve into Magnite's robust Q1 performance and projected net cash position by 2025, with analyst price targets ranging from $13 to $24 per share |
Partnerships Unveiled | Explore Magnite's game-changing alliances with Netflix, Disney, and Roku, validating its technology and opening new revenue streams |
CTV Dominance | Magnite's strategic position in the rapidly growing Connected TV advertising market positions it for significant growth and market share expansion |

Metrics to compare | MGNI | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipMGNIPeersSector | |
|---|---|---|---|---|
P/E Ratio | 29.2x | −11.4x | 5.9x | |
PEG Ratio | 0.13 | 0.01 | 0.01 | |
Price / Book | 2.1x | 0.9x | 1.8x | |
Price / LTM Sales | 2.4x | 0.8x | 1.5x | |
Upside (Analyst Target) | 111.7% | 61.6% | 30.7% | |
Fair Value Upside | Unlock | 35.9% | 14.0% | Unlock |