Competitive Pressures | Discover how McDonald's navigates structural challenges from grocery retailers while maintaining traffic outperformance in U.S. markets |
Growth Acceleration | The fast-food giant plans to accelerate global unit expansion in 2026, leveraging its franchise model to drive compounding revenue growth |
Analyst Perspectives | Price targets range from $300 to $360, averaging approximately $339, reflecting varied confidence in the company's defensive positioning |
Value Wars Strategy | McDonald's emphasizes Everyday Affordable Price leadership to capture market share amid intensifying grocery competition and price-sensitive consumers |
Metrics to compare | MCD | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipMCDPeersSector | |
|---|---|---|---|---|
P/E Ratio | 22.3x | 14.0x | 10.4x | |
PEG Ratio | 4.07 | 0.30 | 0.02 | |
Price / Book | −152.4x | 5.2x | 1.4x | |
Price / LTM Sales | 7.1x | 6.2x | 0.9x | |
Upside (Analyst Target) | 10.8% | 12.0% | 26.1% | |
Fair Value Upside | Unlock | 21.9% | 11.8% | Unlock |
McDonald's Corporation owns, operates, and franchises restaurants under the McDonald’s brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, soft serve cones, cookies, pies, soft drinks, coffee, and other beverages; and full or limited breakfast, as well as sells various other products during limited-time promotions. The company owns and operates franchised restaurants under various structures, including conventional franchise, developmental license, or affiliate. McDonald's Corporation was founded in 1940 and is based in Chicago, Illinois.