Strategic Positioning | Discover how Intuit's expansion of pricing tiers and product offerings aims to capture broader market segments despite competitive pressures and execution uncertainty |
Portfolio Strength | QuickBooks Accounting and Credit Karma demonstrate resilience, offering diversification beyond TurboTax's disappointing performance during recent tax season |
Analyst Perspectives | Price targets range from $375 to $785, reflecting divergent views on the company's ability to navigate tax season headwinds and growth challenges |
Margin Pressures | Intuit confronts falling gross margins and decelerating growth across key segments, raising questions about profitability sustainability |

Metrics to compare | INTU | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipINTUPeersSector | |
|---|---|---|---|---|
P/E Ratio | 17.7x | 29.0x | 11.9x | |
PEG Ratio | 0.87 | 0.49 | 0.01 | |
Price / Book | 4.3x | 8.4x | 2.4x | |
Price / LTM Sales | 3.8x | 4.6x | 2.2x | |
Upside (Analyst Target) | 33.8% | 21.3% | 35.3% | |
Fair Value Upside | Unlock | 34.6% | 5.1% | Unlock |
Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. The company operates in two segments: Global Business Solutions and Consumer. Its Global Business Solutions segment provides QuickBooks services, which include financial and business management online services, desktop software, payroll solutions, time tracking, merchant payment processing and bill pay solutions, checking accounts, and financing services for small and mid-market businesses; and Mailchimp, a marketing automation and customer relationship management. The Consumer segment provides TurboTax, a do-it-yourself and assisted income tax preparation products and services; Credit Karma, a personal finance solution that provides recommendations for credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts; and access to its credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, debt pay-down assistance, credit card rewards optimization, and connected account capabilities. This segment also offers ProTax offerings which include Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online, electronic tax filing service, and bank products and related services. It sells products and services through direct sales channels, multichannel shop-and-buy experiences, online application stores, and partner and other channels. Intuit Inc. was founded in 1983 and is headquartered in Mountain View, California.