GfK SE provides information services in Germany and internationally. The company offers online pricing intelligence solutions; brand and customer experience research solutions; and point of sales tracking solutions to help track market share and brand performance for the clients and their competition, and analyze market trends. It also provides digital market intelligence solutions that comprise capturing and analyzing connected consumers’ actual online behavior on smartphones, tablets, and computers; consumer panel research solutions, such as providing customer insights into the consumers, their attitudes, and behaviors across various channels; promotion and causal retail solutions, which helps manufacturers and retailers in determining market trends, pricing, and assortment management; and geomarketing and consultancy solutions. In addition, the company offers distribution and supply chain management solutions; market opportunities and innovation solutions; audience measurement solutions, such as identifying the digital and traditional channels, which attract the audiences; mystery shopping service solutions that provide insights on customer service experience; POS analytics helps in evaluating the sales impact and return on investment of sales and marketing activities; and product data solutions, such as product images and technical specifications, marketing text, merchandizing functions, rich content, and others. Further, it offers Shopper for optimizing performance in the store, on the shelf and online; social media intelligence solutions; trends and forecasting solutions; and user experience research and design solutions. The company serves automotive, energy, financial services, industrial goods, public services, technology, consumer goods, fashion and lifestyle, health, media and entertainment, retail, and travel and hospitality sectors. GfK SE was founded in 1934 and is headquartered in Nuremberg, Germany. As of July 11, 2023, GfK SE operates as a subsidiary of Nielsen Consumer LLC.