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Bread Financial Holdings Inc (BFH)
Bread Financial Holdings Inc stock price live, this page displays NYSE BFH stock exchange data. View the BFH premarket stock price ahead of the market session or assess the after hours quote. Monitor the latest movements within the Bread Financial Holdings Inc real time stock price chart below.
What Is the Bread Financial Holdings Inc Stock Price Today?
The Bread Financial Holdings Inc stock price today is 79.53.
What Is the Stock Symbol for Bread Financial Holdings Inc?
The stock ticker symbol for Bread Financial Holdings Inc is BFH.
Is BFH the Same as $BFH?
$BFH is a common way to refer to the Bread Financial Holdings Inc ticker symbol in social media, forums, and online discussions. The dollar sign is a shorthand convention used to indicate that it is a stock ticker symbol
What Stock Exchange Does Bread Financial Holdings Inc Trade On?
Bread Financial Holdings Inc is listed and trades on the NYSE stock exchange.
Is Bread Financial Holdings Inc a Good Stock to Buy?
Determining whether Bread Financial Holdings Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess the current Bread Financial Holdings Inc share price compared with the fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the BFH quote. (ISIN: US0185811082)
What Is the Bread Financial Holdings Inc Stock Price Today?
The Bread Financial Holdings Inc stock price today is 79.53.
What Is the Stock Symbol for Bread Financial Holdings Inc?
The stock ticker symbol for Bread Financial Holdings Inc is BFH.
Is BFH the Same as $BFH?
$BFH is a common way to refer to the Bread Financial Holdings Inc ticker symbol in social media, forums, and online discussions. The dollar sign is a shorthand convention used to indicate that it is a stock ticker symbol
What Stock Exchange Does Bread Financial Holdings Inc Trade On?
Bread Financial Holdings Inc is listed and trades on the NYSE stock exchange.
Is Bread Financial Holdings Inc a Good Stock to Buy?
Determining whether Bread Financial Holdings Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess the current Bread Financial Holdings Inc share price compared with the fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the BFH quote. (ISIN: US0185811082)
Currency in USD
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
77.94
79.93
52 wk Range
38.21
82.03
BFH is not included in our AI-picked strategies. See which stocks are.
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
77.9479.93
52 wk Range
38.2182.03
Key Statistics
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Prev. Close
Open
Volume
Average Vol. (3m)
1-Year Change
Book Value / Share
Fair Value
UnlockFair Value Upside
UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(1.16%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
Prev. Close
Open
Volume
Average Vol. (3m)
1-Year Change
Book Value / Share
Fair Value
UnlockFair Value Upside
UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(1.16%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
BFH Scorecard
Company’s Health
Assesses a company's financial position by analyzing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Strong Buy
Price Target
83.13
Upside
+4.53%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
7 analysts have revised their earnings upwards for the upcoming period
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Strong Buy
Bread Financial Holdings Inc Company Profile
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. It offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.
Bread Financial Holdings Inc SWOT Analysis
Future Outlook | Discover analysts' perspectives on Bread Financial, with price targets ranging from $45 to $68, reflecting varied views on the company's growth potential and challenges. |
Strategic Adaptation | Learn how Bread Financial is navigating the shift towards co-branded cards and its impact on net interest margin and fee income in a changing industry landscape. |
Competitive Pressures | Delve into the intensifying competition from BNPL providers, with 85% of Bread Financial's partners now offering integrated BNPL options at checkout. |
Credit Resilience | Explore Bread Financial's improving credit metrics, with delinquency rates and net charge-offs showing year-over-year enhancements amid market challenges. |
Bread Financial Holdings Inc Earnings Call Summary for Q4/2025
- Bread Financial reported Q4 2025 EPS of $2.07, beating forecasts by 491.43%, with revenue of $975 million exceeding estimates by 2.04%, driving a 6.36% pre-market stock increase.
- Credit sales reached $27.8 billion for 2025, up 3% YoY, with seven major brand partnerships secured including Bed Bath & Beyond and Crypto.com, strengthening the company's market position.
- Tangible book value per share increased 23% YoY to $57.57, with return on tangible common equity at 8% for Q4 and 20% for the full year, reflecting robust financial health.
- For 2026, management forecasts low single-digit credit sales growth, stable to slightly increasing net interest margin, and net loss rates between 7.2% and 7.4%.
- Strategic initiatives include expanding the Bread Pay installment lending platform and continuing investments in AI technology, with over 200 machine learning models already embedded in operations.
Last Updated: 02/03/2026, 05:24 AM
Read Full TranscriptCompare BFH to Peers and Sector
Metrics to compare | BFH | Sector Sector - Average of metrics from a broad group of related Financials sector companies | Relationship RelationshipBFHPeersSector | |
|---|---|---|---|---|
P/E Ratio | 6.7x | 17.8x | 10.1x | |
PEG Ratio | 0.07 | 0.70 | 0.03 | |
Price / Book | 1.1x | 4.3x | 1.0x | |
Price / LTM Sales | 1.3x | 2.4x | 2.9x | |
Upside (Analyst Target) | 12.2% | 30.6% | 11.0% | |
Fair Value Upside | Unlock | 30.9% | 1.5% | Unlock |
Analyst Ratings
7 Buy
7 Hold
3 Sell
Ratings:
17 analysts
Overall Consensus
Buy
Analysts 12-Month Price Target:
Average 83.13
(+4.53% Upside)
Earnings
Latest Release
Jan 29, 2026
EPS / Forecast
2.07 / 0.35
Revenue / Forecast
975.00M / 955.48M
People Also Watch
FAQ
What Is the Bread Financial Holdings (BFH) Stock Price Today?
The Bread Financial Holdings stock price today is 79.53
What Stock Exchange Does Bread Financial Holdings Trade On?
Bread Financial Holdings is listed and trades on the New York Stock Exchange.
What Is the Stock Symbol for Bread Financial Holdings?
The stock symbol for Bread Financial Holdings is "BFH."
Does Bread Financial Holdings Pay Dividends? What’s The Current Dividend Yield?
The Bread Financial Holdings dividend yield is 1.16%.
What Is the Bread Financial Holdings Market Cap?
As of today, Bread Financial Holdings market cap is 3.51B.
What Is Bread Financial Holdings's Earnings Per Share (TTM)?
The Bread Financial Holdings EPS (TTM) is 11.07.
When Is the Next Bread Financial Holdings Earnings Date?
Bread Financial Holdings will release its next earnings report on Apr 23, 2026.
From a Technical Analysis Perspective, Is BFH a Buy or Sell?
Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.
How Many Times Has Bread Financial Holdings Stock Split?
Bread Financial Holdings has split 0 times.
How Many Employees Does Bread Financial Holdings Have?
Bread Financial Holdings has 6000 employees.
What is the current trading status of Bread Financial Holdings (BFH)?
As of Feb 07, 2026, Bread Financial Holdings (BFH) is trading at a price of 79.53, with a previous close of 77.19. The stock has fluctuated within a day range of 77.94 to 79.93, while its 52-week range spans from 38.21 to 82.03.
What Is Bread Financial Holdings (BFH) Price Target According to Analysts?
The average 12-month price target for Bread Financial Holdings is USD83.13, with a high estimate of USD98 and a low estimate of USD63. 7 analysts recommend buying the stock, while 3 suggest selling, leading to an overall rating of Buy. The stock has an +4.53% Upside potential.
What Is the BFH After Hours Price?
BFH's last after hours stock price is 79.95, the stock has decreased by 0.42, or 0.53%.
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Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
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