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Warner Bros Discovery shuffles consumer products unit as its head departs

Published 10/25/2023, 03:21 PM
Updated 10/25/2023, 03:26 PM
© Reuters. FILE PHOTO: The exterior of the Warner Bros. Discovery Atlanta campus is pictured after the Writers Guild of America began their strike against the Alliance of Motion Pictures and Television Producers, in Atlanta, Georgia, U.S. May 2, 2023.   REUTERS/Alys

(Reuters) - Warner Bros Discovery (NASDAQ:WBD) said on Wednesday the head of its consumer products division, Pam Lifford, was leaving and her role would be divided among senior leaders.

Robert Oberschelp, who currently leads North America consumer products for Warner Bros Discovery, will become head of global consumer products, reporting into Chief Revenue and Strategy Officer Bruce Campbell.

Preston Kevin Lewis, head of consumer products for Latin America and Retail Management for the Americas will add responsibility for North America consumer products, reporting to Oberschelp.

The company said it will recruit a new global head of franchise who will be responsible for developing the global IP portfolio across all businesses.

© Reuters. FILE PHOTO: The exterior of the Warner Bros. Discovery Atlanta campus is pictured after the Writers Guild of America began their strike against the Alliance of Motion Pictures and Television Producers, in Atlanta, Georgia, U.S. May 2, 2023.   REUTERS/Alyssa Pointer/File Photo

Departing executive Lifford is president of Global Brands, Franchises, and Experiences (GBFE) – the division that comprises WBD's worldwide consumer products, themed entertainment, franchise management and development, and DC Comics businesses.

The changes announced are effective Nov. 27, the company said.

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