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Walmart says it is not advertising on social platform X

Published Dec 01, 2023 12:23PM ET Updated Dec 02, 2023 02:40AM ET
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© Reuters. FILE PHOTO: A Walmart store is seen in Encinitas, California April 13, 2016. REUTERS/Mike Blake/File Photo//File Photo
 
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By Siddharth Cavale and Sheila Dang

(Reuters) -Walmart said on Friday it is not advertising on social media platform X, one of the latest brands to say it has dropped the Elon Musk-owned site.

"We aren't advertising on X as we've found other platforms to better reach our customers," a Walmart (NYSE:WMT) spokesperson said.

X, formerly known as Twitter, did not immediately respond to a request for comment.

The platform has struggled to retain advertisers since Musk acquired the company in October 2022, and faced a fresh exodus in recent weeks over rising concern about antisemitic content.

Earlier this month, Musk agreed with an X user who falsely claimed members of the Jewish community were stoking hatred against white people, saying the user was speaking "the actual truth."

The user had also referenced the "Great Replacement" conspiracy theory, which purports that Jewish people and leftists are engineering the ethnic and cultural replacement of white populations with non-white immigrants that will lead to a "white genocide."

Musk apologized for his post during an interview at a New York Times DealBook event on Wednesday, but hurled expletives against advertisers that suspended their ads, accusing them of "blackmail."

An executive at a major ad-buying agency, who declined to be named, said X ad sales representatives appeared frustrated in the aftermath of Musk's outburst against brands and did not have much to say in conversations.

Major brands including Apple (NASDAQ:AAPL), Walt Disney (NYSE:DIS) and Warner Bros Discovery (NASDAQ:WBD) also suspended their ads on X this month following a report from liberal watchdog group Media Matters, which said ads had appeared next to antisemitic posts.

Walmart says it is not advertising on social platform X
 

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Comments (6)
Tho Nguyen
Tho Nguyen Dec 04, 2023 8:25AM ET
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No more Sam and Walmart
Bryce Dowling
Bryce Dowling Dec 02, 2023 8:37AM ET
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Walmart sucks. Always has and always will. I avoid their stores like the plague, since every single aspect of a shopping experience with them is an assult on the senses and patience.
FMGK Blue
FMGK Blue Dec 02, 2023 7:29AM ET
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go woke go broke.... bye bye Walmart
Joe B
Joe B Dec 02, 2023 7:19AM ET
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Media Matters story a complete and deliberate lie-PROVEN. I will Boycott Walmart as well as those other worthless companies I already have
Elad Kabesa
Elad Kabesa Dec 02, 2023 5:04AM ET
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Elon has just replied: GFYS
Angus Malarkey
Angus Malarkey Dec 02, 2023 4:20AM ET
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I gladly will not shop at Wal-Mart again. Low quality and high prices.
Barry Nickerson
Subbuilder Dec 02, 2023 4:20AM ET
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High prices? Which big box store are you comparing to?
 
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