Breaking News
Get 40% Off 0
👀 Reveal Warren Buffett's stock picks that are beating the S&P 500 by +174.3% Get 40% Off

Virgin Atlantic's sustainable flight faces greenwashing allegations

Published Nov 30, 2023 08:10AM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
© Reuters.
 
DAL
-0.25%
Add to/Remove from Watchlist
Add to Watchlist
Add Position

Position added successfully to:

Please name your holdings portfolio
 
ICAG
-0.75%
Add to/Remove from Watchlist
Add to Watchlist
Add Position

Position added successfully to:

Please name your holdings portfolio
 
ICAG
-0.34%
Add to/Remove from Watchlist
Add to Watchlist
Add Position

Position added successfully to:

Please name your holdings portfolio
 
ICAGY
-0.81%
Add to/Remove from Watchlist
Add to Watchlist
Add Position

Position added successfully to:

Please name your holdings portfolio
 

The recent launch of Virgin Atlantic's transatlantic flight powered by sustainable jet fuel has not only marked a step towards eco-conscious travel but also ignited a debate on the authenticity of green claims in the aviation industry. Environmental groups Possible and Leigh Day have filed formal complaints with the OECD, accusing Virgin Atlantic and British Airways of misleading consumers with overestimated environmental progress.

These complaints come in the wake of Virgin Atlantic's "guilt-free flying" campaign, supported by the UK government, which champions the use of sustainable jet fuel derived from cooking oil. However, critics, including Possible's Alethea Warrington, argue that the airlines' portrayal of clean flying technologies is either unproven or non-existent.

The Royal Society's studies indicate that achieving net-zero aviation could necessitate unsustainable agricultural or renewable energy commitments. Moreover, biofuels, like the one used by Virgin Atlantic, might contribute to higher emissions due to deforestation and have similar tailpipe emissions to conventional jet fuel.

In response to the allegations, British Airways has detailed its Net Zero 2050 ambition, which involves improved operational practices, investment in new aircraft, partnerships for sustainable aviation fuel (SAF), and the development of hydrogen-powered aircraft and carbon-capture technologies. Likewise, Virgin Atlantic has defended its environmental strategy, reiterating its Net Zero 2050 goal with interim targets such as incorporating 10% SAF by 2030. The airline also emphasizes the efficiency of its relatively young fleet operating on transatlantic routes.

The environmental groups' challenge to the airlines focuses on the lack of transparent communication regarding actual emission levels and the potential ecological harm from biofuel production. They highlight that British Airways has experienced a rise in aviation fuel emissions, which they say contradicts the company's net-zero trajectory claim. Virgin Atlantic is particularly criticized for not fully disclosing its progress towards emission reduction targets.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Virgin Atlantic's sustainable flight faces greenwashing allegations
 

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.
  • Any comment you publish, together with your investing.com profile, will be public on investing.com and may be indexed and available through third party search engines, such as Google.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Continue with Google
or
Sign up with Email