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Twitter to allow publishers to charge users on a per article basis starting May

Published 04/29/2023, 01:28 PM
Updated 04/29/2023, 01:30 PM
© Reuters. FILE PHOTO: Elon Musk's photo is seen through a Twitter logo in this illustration taken October 28, 2022. REUTERS/Dado Ruvic/File Photo
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(Reuters) - Twitter Inc (NYSE:TWTR) CEO Elon Musk said on Saturday that the social media platform will allow media publishers to charge users on a per article basis with one click, calling it a win for both the public and media organizations.

The feature, to be rolled out in May, will enable users who do not "sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article," billionaire owner Musk tweeted.

On Friday, Musk had said that Twitter will take a 10% cut on content subscriptions after the first year, noting that the company will not take a cut for the first 12 months. These subscriptions include long-form text and hours-long video.

© Reuters. FILE PHOTO: Elon Musk's photo is seen through a Twitter logo in this illustration taken October 28, 2022. REUTERS/Dado Ruvic/File Photo

Since taking over the social media firm in October, Musk has swiftly moved through a number of product and organizational changes. The company rolled out Twitter-verified blue tick as a paid service and shrunk the employee base by about 80%.

Musk has been bringing in changes to boost revenue at Twitter after the social media platform saw advertising income drop last year in the run-up to his on-again-off-again acquisition that closed.

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