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Twitter Poised for Take Off as Users Grow, Ads to Boom

Published 10/12/2020, 10:47 AM
Updated 10/12/2020, 10:50 AM
© Reuters.

By Christiana Sciaudone

Investing.com --  Twitter jumped more than 5% after Deutsche Bank (DE:DBKGn) said it's time to buy.

The firm upgraded the stock to buy from hold with a price target of $56. The shares are currently trading at around $48.18.

The future looks bright, said analyst Lloyd Walmsley, according to StreetInsider. Walmsley sees "improving growth in the second half of 2020, a compelling bull case for 2021, and well positioned to benefit from an event and a cyclical recovery."

For the second quarter, Twitter increased their year over year Monetizeable Daily Active Users (mDAU) to 186 million, a 34% year over year increase in the second quarter, the highest quarterly year-over-year growth rate delivered since the company began reporting mDAU growth.

Twitter defines monetizable daily active usage or users as users who logged in or were otherwise authenticated and accessed Twitter on any given day and to whom they were able to show ads, according to 9to5Mac.

"Twitter has turned around its user product and has been driving a nice pickup in mDAU growth over the last few years, and we think this trend can continue on a multi-year basis," Walmsley said. 

The time to buy is now before a strong ad recovery takes hold, the analyst said. 

"We think Twitter's shares warrant a more premium multiple than its historical trading range," Walmsley said. 



Latest comments

Agree, the fund house trying hard to narrow our mind and bluff this up!
if biden wins, expect twitter price to go to zero. the fa.ke news and social media sites only exist for the purpose of people going around screeching or.ange man bad
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