Get 40% Off
👀 👁 🧿 All eyes on Biogen, up +4,56% after posting earnings. Our AI picked it in March 2024.
Which stocks will surge next?
Unlock AI-picked Stocks

Trade tensions with U.S. testing resolve of Chinese consumers

Published 04/19/2018, 06:29 PM
Updated 04/19/2018, 06:32 PM
© Reuters. The Wider Image: Trade tensions with U.S. testing Chinese consumers

By Thomas Peter and Thomas Suen

BEIJING (Reuters) - Guo Qingshan delights in riding his 400,000 yuan ($63,839) Harley-Davidson (N:HOG) motorbike around Beijing's suburbs.

"I love the sound of the engine and the muscle of the motor. When I ride it, I feel free and proud," the 32-year-old said.

However, Guo has his limits.

Deteriorating trade ties between the United States and China could mean American imports, including Harley-Davidson motorcycles, could be much more expensive in the future as the two countries trade tit-for-tat tax hikes on each other's goods.

If prices rise, Gao said he wouldn't contemplate buying another Harley. (Click https://reut.rs/2vpq7JL to see a picture package of products that might be affected by raised tariffs on U.S. imports)

Since entering office, U.S. President Donald Trump has taken a hard line on trade. Last month, the world's biggest economy said it would impose tariffs on steel and aluminum imports from most trading partners, including China.

In response, China slapped additional import taxes on 128 U.S. products, including frozen pork and wine. Soon after, it said it was considering additional duties on 106 U.S. imports, though it has not said when the new tariffs could kick in.

U.S. goods in the crossfire range from soybeans, cotton, autos and auto parts, to whiskey and particular varieties of wheat, with their value totaling $50 billion.

The tensions are already affecting consumers in China.

Zang Yi, owner of a Tesla (O:TSLA) car, said if the trade tensions resulted in pricier U.S. imports, she wouldn't consider American brands when the time comes to buy a new car.

3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads .

"With the tariff, I would have to pay tax of 100,000 yuan to 200,000 yuan if I were to buy a new Tesla," she said.

Liu Anqi, 25, has just opened a bakery in Beijing with her friend. She also teaches customers how to make cakes with a brand of flour that uses only wheat from the United States and Canada.

"Flour is one of the most important ingredients in baking and its quality varies with different brands," Liu said, adding that finding a new brand would be time-consuming and higher taxes on this wheat would force her to raise cake prices and tuition fees, which could turn customers away.

ALREADY EXPENSIVE

Not all business owners are concerned.

At Wolfgang's, a high-end steak house in East Beijing's Sanlitun district, head chef Liang Xin said U.S. beef has always been limited in China, so he doesn't know how customers would react if the restaurant has to raise prices.

A 15-kg whole cut of beef from the United States is around 20 percent more expensive than its Australian counterpart, said Daniel Sui, deputy general manager at Wolfgang's.

"Customers like U.S. beef because it tastes juicy and tender, but Wolfgang's only sells around seven to eight pieces of U.S. imported beef steak each day," Sui said.

"The limited supply is because the Chinese government bans feed additives and only 5 percent of U.S. beef is qualified for export."

Liu Ming, a chef at a Sichuan restaurant in Beijing, said the oil that his restaurant uses is produced with soybeans imported from the United States, and the business won't change the brand even if prices rise.

3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads .

"We use this oil because it gives the food a bright color and does not leave a strange smell or taste," he said.

"We don't know what will happen to our dishes if we change the oil."

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.