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Tesla launches subscription service for advanced driver assistance software

Stock MarketsJul 17, 2021 10:30AM ET
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© Reuters. FILE PHOTO: A Tesla logo on a Model S is photographed inside of a Tesla dealership in New York, U.S., April 29, 2016. REUTERS/Lucas Jackson/File Photo

BERKELEY, California (Reuters) -Tesla Inc said on Saturday it has introduced an option for some customers to subscribe to its advanced driver assistance software, dubbed "Full Self-Driving capability", for $199 per month, instead of paying $10,000 upfront.

Tesla (NASDAQ:TSLA) has previously said its subscription service would generate recurring revenue and expand the customer base for pricy features including lane changing on highways and parking assistance.

But the U.S. electric carmaker reiterated on Saturday that the current features "do not make the vehicle autonomous," adding they "require a fully attentive driver, who has their hands on the wheel.""FSD capability subscriptions are currently available to eligible vehicles in the United States. Check your Tesla app for updates on availability in other regions," Tesla said on its website.

Tesla's CFO Zachary Kirkhorn said in April that its planned subscription service would generate recurring revenue for the company, although "there could be a period of time in which cash reduces in the near term."

"If ... you look at the number of customers who did not purchase FSD upfront or on a lease and maybe want to experiment with FSD, this is a great option for them," he said during an earnings call in April.

Tesla said the subscription service is available in vehicles equipped with Full Self-Driving computer 3.0 or above. It told customers that upgrading to the new hardware will cost $1,500.

Tesla Chief Executive Elon Musk forecast in 2019 that robotaxis with no human drivers would be available in some U.S. markets in 2020. In March, Tesla told a California regulator that it may not achieve full self-driving technology by the end of this year.

Tesla has been testing its new semi-autonomous driving software for city streets and last week released "FSD Beta v9" to a limited number of customers.

Tesla launches subscription service for advanced driver assistance software
 

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Comments (9)
Marco cuevas
Marco cuevas Jul 17, 2021 1:40PM ET
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HAHA if you sold Tesla last week you just LOST a lot of money..fools.
Chris Johnson
Chris Johnson Jul 17, 2021 1:40PM ET
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Why... It will continue down
JAMES CUNHA
JAMES CUNHA Jul 17, 2021 1:40PM ET
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the company is offering paid subscription for FSD that is unreliable?
Alex Malmstrom
Alex Malmstrom Jul 17, 2021 12:48PM ET
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Might as well travel by bus if you're too lazy to drive, cheaper too!
Adam Adam
Adam Adam Jul 17, 2021 12:48PM ET
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you can also steal a car and drive it for free.
CHADWICK RICHINGTON
CHADWICK RICHINGTON Jul 17, 2021 12:10PM ET
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If I cannot get in the car, type my destination, and get there without doing anything else, it is NOT “self driving”. Enron Musk the snake oil salesman back at it again
Vincenzo Tilotta
Vincenzo Tilotta Jul 17, 2021 12:10PM ET
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Ahahah Ford and GM will give you that in the year 2150, while Tesla will deliver it next year :-)
Fabrizio Fusaro
Fabrizio Fusaro Jul 17, 2021 12:10PM ET
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Vincenzo Tilotta next year? 2020… do you see still taxi driver? Elon said he kicked them out and he did.
CHADWICK RICHINGTON
CHADWICK RICHINGTON Jul 17, 2021 12:09PM ET
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Tesla makes garbage
oun ya ya oun ya ya
oun ya ya oun ya ya Jul 17, 2021 11:54AM ET
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👍👍
Richie Berg
Richie Berg Jul 17, 2021 11:00AM ET
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*Computer voice* We did not receive your payment this month, discontinuing autodrive. Good luck.
Kaveh Sun
Kaveh Sun Jul 17, 2021 10:21AM ET
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Wait! They call it “Full” but it is only Semi ie level 2 self driving. Nvm loosers will buy them n think it is full n crash n d i e. Somebody needs to hold accountable for false advertising
Ronald Warren
Ronald Warren Jul 17, 2021 10:21AM ET
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It happened years ago with Winnebago. Salesman told customer that the RV drove itself. He put on cruise control and went back to make coffee. Crashed and won millions in court.
Privacy Please
WTIHedge Jul 17, 2021 9:51AM ET
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Maybe one could rent it for a month where a long road trip is planned. Its not useful for me on a daily basis as I try to avoid driving anywhere that takes longer than 15 minutes
Magic Nash
Magic Nash Jul 17, 2021 9:22AM ET
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"Full Self-Driving capability" and then "require a fully attentive driver, who has their hands on the wheel and is prepared to take over at any moment" So its not FULL SELF-DRIVING in any way then, just partially, which a lot of others automakers have as well already.
Hj Jj
Hj Jj Jul 17, 2021 9:22AM ET
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Exactly!!
Eloy Rodrigo
Eloy Rodrigo Jul 17, 2021 9:22AM ET
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If someone needs to discover that the power of God (or nature if you want) is really great by means of defying it, it's ok.I'm telling it because these boys think there are nothing more intelligent than them in the universe.
Richie Berg
Richie Berg Jul 17, 2021 9:22AM ET
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Actually you don't need your hands on the wheel. There is a video of a guy that defeated that by attaching rubber bands to the steering wheel.  Google. "Silence and Defeat the Tesla Autopilot Nanny Feature in V8.0"
Fabrizio Fusaro
Fabrizio Fusaro Jul 17, 2021 9:22AM ET
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Richie Berg waw that’s great! It definietly worth 200$ prr month to have a car that drives you out of a parking lot if you put bands on the wheel
Magic Nash
Magic Nash Jul 17, 2021 9:22AM ET
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Richie Berg  This is for those who really want that Darwin award
 
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