Get 40% Off
⚠ Earnings Alert! Which stocks are poised to surge?
See the stocks on our ProPicks radar. These strategies gained 19.7% year-to-date.
Unlock full list

Taiwanese Tesla supplier Hota retools supply chain with first US factory

Published 11/28/2023, 06:05 PM
Updated 11/28/2023, 06:32 PM
© Reuters. Staff members work in a factory at Hota Industrial office in Taichung, Taiwan November 13, 2023. REUTERS/Ann Wang

By Sarah Wu

TAICHUNG, Taiwan (Reuters) - For years, Hota Industrial Mfg. Co has made gears, shafts and other auto parts in Taiwan and shipped them to large foreign carmakers such as Tesla (NASDAQ:TSLA), Ford Motor (NYSE:F) and General Motors (NYSE:GM).

But soaring shipping costs during the pandemic and escalating cross-strait tensions have forced some of Hota's customers to re-evaluate their reliance on Taiwan, a democratically governed island that China claims as its own and has not ruled out taking by force.

To address client concerns about supply chain security and to move closer to North America, which accounts for 70% of its sales, Hota in September announced a $99 million investment in a plant in New Mexico, its first outside Asia.

"Our choice of the United States is actually a very natural decision," Hota CEO Holly Sheng told Reuters in an interview earlier this month. "But, in terms of cost, it is not very natural. That is why for so many years we chose not to leave Taiwan."

Facing shortages of cargo containers and workers at ports throughout the pandemic, Hota, which was founded in 1966, resorted to expensive air freight to send heavy auto parts to North America.

"During COVID, even if your products were cheaper, they couldn't be shipped," Sheng said. "Now, everyone can accept that 'If you're located closer to me, I'm willing to pay a bit more'."


At one of Hota's plants in Taiwan, robotic arms move metal cylinders through a series of machines, each a step in shaping them into precise shafts that will combine with other powertrain components to make cars move.

The crates of shafts and gears at the factory contain some of the more than 20 million parts Hota produces each year.

Soon, Hota's machines will be humming in Santa Teresa, New Mexico, with factory construction to begin early next year and mass production in 2025. Hota chose New Mexico because of lower costs compared with other states and proximity to customers in the United States and Mexico, as both countries accelerate a push to build electric vehicle (EV) supply chains.

"It will become the next Detroit," Sheng said of the Borderplex region along the U.S.-Mexico border. Hota's factory will be near Texas, home to Tesla's headquarters, and Mexico, where Tesla plans to build a gigafactory.

U.S. production will account for 5-8% of Hota's total production in the plant's first few years, Sheng said. New Mexico will provide $3 million in funding, plus potential tax credits.

Hota's biggest U.S. competitors will be its own customers, who could make components themselves but outsource if suppliers can offer cheaper prices.

Most Taiwanese manufacturers seeking a North American foothold choose Mexico over the United States due to costs, Sheng said.

While Hota's U.S. costs will be higher, Sheng pointed to its advantages in scale, vertical integration and expertise.

The U.S. Inflation Reduction Act will also help ease cost pressures as Washington incentivises EV makers to source components domestically, Sheng said.

Given its highly automated production lines, Hota is less worried about higher wages and labour shortages. The latter delayed the production timeline for Taiwanese chip giant TSMC's $40 billion plant in Arizona.

Overhanging the U.S. plan, however, are concerns about a China-Taiwan war.

"There's no way to convince a customer that war will not happen," Sheng said.

© Reuters. Hota's CEO Holly Sheng poses for a photo in their factory in Taichung, Taiwan November 13, 2023. REUTERS/Ann Wang

Similarly, Hota would never be able to completely replace its established Taiwan production base.

"But if you distribute the risk, however much, customers will feel more comfortable," Sheng said.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.