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Sabre and Hawaiian Airlines ink distribution deal

EditorLina Guerrero
Published 01/18/2024, 06:07 PM
© Reuters.

SOUTHLAKE, Texas - Sabre (NASDAQ:SABR) Corporation (NASDAQ: SABR), a software and technology provider for the global travel industry, has entered into a multi-year distribution agreement with Hawaiian Airlines. The partnership ensures that travel agencies using Sabre's global distribution system (GDS) will gain access to Hawaiian Airlines' New Distribution Capability (NDC) and traditional EDIFACT content.

The integration of Hawaiian Airlines' HA Connect™ NDC content into the Sabre GDS is set to be completed by the end of 2024. This development is anticipated to offer Sabre-connected travel agencies enhanced access to the airline's comprehensive offerings. Travel agents will be able to use Sabre's Offer and Order APIs, the point-of-sale tool Sabre Red 360, and the corporate booking solution GetThere to shop, book, and manage the carrier's fares and services.

Brent Overbeek, Executive Vice President and Chief Revenue Officer at Hawaiian Airlines, expressed satisfaction with the expansion of their distribution partnership with Sabre, highlighting the role of NDC in broadening distribution options to the travel agency community.

Roshan Mendis, Chief Commercial Officer at Sabre Travel Solutions, echoed this sentiment, emphasizing the agreement's alignment with Sabre's commitment to empowering travel retailing and addressing the specific needs of their airline customers and travel buyer partners.

The agreement also marks the resolution of previous litigation between Sabre and Hawaiian Airlines, signaling a forward-moving relationship between the two companies.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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