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Netflix lays out plans to crack down on account sharing

Published Feb 08, 2023 02:35PM ET Updated Feb 08, 2023 03:02PM ET
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© Reuters. The logo of Netflix is pictured at the 2022 Paris Auto Show in Paris, France October 17, 2022. REUTERS/Stephane Mahe
 
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(Corrects syntax in headline and paragraph 1)

(Reuters) - Netflix Inc (NASDAQ:NFLX) on Wednesday laid out plans to crack down on password sharing for accounts on its streaming platform, including setting up primary location and paying a couple of dollars for an extra member.

The video-streaming giant, which has estimated that 100 million around the world use a shared account, said that members can now easily manage who has access to their account, transfer profile to a new account and still easily watch Netflix on their personal devices or log into a new TV.

"So over the last year, we've been exploring different approaches to address this issue in Latin America, and we're now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain," the company said in a blogpost.

Members on Netflix's standard or premium plan in many countries can add an extra member sub account for up to two people for an extra C$7.99 a month per person in Canada, NZD$7.99 in New Zealand, 3.99 euros in Portugal, and 5.99 euros in Spain, the company said.

The company lost subscribers in the first half of 2022 amidst stiff competition from rivals, prompting it to look more seriously into password sharing and launching an ad-supported plan.

(This story has been refiled to correct the syntax in the headline and in paragraph 1)

Netflix lays out plans to crack down on account sharing
 

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Comments (1)
paulo guerra
paulo guerra Feb 15, 2023 7:11AM ET
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This is against GDPR. I don't know what will come out of it. What's the point of having a plan with multiple account possibility if I can only use it on my home location? Just so that another member can watch something else in another room!!? In a time where we travel a lot for work and stay many times away from our main address, I think this might backfire. And with competition prices and quality..
 
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