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Elon Musk Intensifies Feud with Disney CEO Bob Iger Over Advertising Ethics

Published Dec 08, 2023 03:39PM ET Updated Dec 08, 2023 04:01PM ET
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© Reuters. Elon Musk Intensifies Feud with Disney CEO Bob Iger Over Advertising Ethics
 
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Quiver Quantitative - Elon Musk, the enigmatic entrepreneur behind companies like SpaceX and Tesla (NASDAQ:TSLA), has intensified his public spat with Disney (DIS) CEO Bob Iger. In a series of provocative posts on the social media platform X, Musk lambasted Iger, accusing him of hypocrisy in advertising standards and calling for his immediate dismissal. This latest exchange stems from Disney's decision to suspend advertising on X, following Musk's endorsement of a controversial tweet and reports of Nazi content appearing alongside brand advertisements on the platform.

Musk's criticism focuses on Disney's continued advertising on platforms owned by Meta Platforms (NASDAQ:META), despite recent allegations against Meta for permitting child exploitation content on Facebook and Instagram. Musk's direct and confrontational style was evident in his posts, where he accused Iger of "endorsing this material" by not boycotting Meta platforms amidst these serious allegations. The tension between Musk and Iger has escalated rapidly, reflecting broader concerns in the digital advertising world about brand safety and ethical considerations.

Disney's response to the controversy has been measured, pointing to their efforts to raise content filter exclusions to a more stringent level in the wake of a Wall Street Journal investigation. This move, aimed at ensuring brand safety, indicates Disney's awareness of the delicate nature of digital advertising and its potential pitfalls. Charlie Cain, Disney’s vice president of brand management, emphasized the company's commitment to brand safety and maintaining consumer trust, a sentiment echoed in Disney's stringent ad parameters.

The feud between Musk and Iger is more than a personal spat; it highlights the intricate and often contentious relationship between social media platforms and their advertisers. With Musk's X platform being a significant venue for brand communication, the withdrawal of major advertisers like Disney, Apple (NASDAQ:AAPL), Warner Bros (WBD). Discovery (NASDAQ:WBD), and Paramount Global (PARA) raises questions about the future of social media advertising and the responsibilities of platform owners. As Musk and Iger continue to exchange barbs, the industry watches closely to see how this high-profile conflict will influence advertising strategies and ethical standards in digital media.

This article was originally published on Quiver Quantitative

Elon Musk Intensifies Feud with Disney CEO Bob Iger Over Advertising Ethics
 

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Comments (5)
IceIce Baby
IceIceBaby Dec 10, 2023 2:06PM ET
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Maybe Musk should care about Twitter... Ohh, that's already finished by a "very good" leadership.
Юрий Новоселов
Юрий Новоселов Dec 09, 2023 2:34AM ET
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You have to lie if you want to be at the top
Gary Pleva
Gary Pleva Dec 08, 2023 8:42PM ET
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Musk is a big Baby. Get in the ring with Mark baby
Mark Grube
Mark Grube Dec 08, 2023 4:38PM ET
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truth hurts
Artour Kassimov
art1997 Dec 08, 2023 4:33PM ET
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RIp Disney, it used to be a good company, I will miss you
Will Hicks
Will Hicks Dec 08, 2023 4:33PM ET
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and I'm sure they're glad you're gone.
 
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