Get 40% Off
🚀 Our AI Picked 6 Stocks that Jumped +25% in Q1. Which Picks Will Soar in Q2?Unlock full list

Ben & Jerry's sues parent Unilever to block sale of Israeli business

Published 07/05/2022, 02:57 PM
Updated 07/06/2022, 06:31 AM
© Reuters. FILE PHOTO: A Ben & Jerry's ice-cream delivery truck is seen at their factory in Be'er Tuvia, Israel July 20, 2021. REUTERS/Ronen Zvulun

By Jonathan Stempel and Jessica DiNapoli

NEW YORK (Reuters) -Ben & Jerry's on Tuesday sued its parent Unilever (NYSE:UL) Plc to block the sale of its Israeli business to a local licensee, saying it was inconsistent with its values to sell its ice cream in the occupied West Bank.

The complaint filed in the U.S. District Court in Manhattan said the sale announced on June 29 threatened to undermine the integrity of the Ben & Jerry's brand, which Ben & Jerry's board retained independence to protect when Unilever acquired the company in 2000.

An injunction against transferring the business and related trademarks to Avi Zinger, who runs American Quality Products Ltd, was essential to "protect the brand and social integrity Ben & Jerry's has spent decades building," the complaint said.

Ben & Jerry's said its board voted 5-2 to sue, with the two Unilever appointees dissenting.

Unilever, in a statement, said it does not discuss pending litigation, but that it had the right to sell the disputed business and the transaction had already closed.

"It's a done deal," Zinger's lawyer Alyza Lewin said in a separate statement. The sale resolved Zinger's own lawsuit in March against Ben & Jerry's for refusing to renew his license.

The dispute highlights challenges facing consumer brands taking a stand on Israeli settlements in the occupied West Bank.

Most countries consider the settlements illegal. In April 2019, Airbnb Inc reversed a five-month-old decision to stop listing properties in the settlements.

Last July, Ben & Jerry's said it would end sales in the occupied West Bank and parts of East Jerusalem, and sever its three-decade relationship with Zinger.

Israel condemned the move, and some Jewish groups accused Ben & Jerry's of anti-Semitism. Some investors, including at least seven U.S. states, divested their Unilever holdings.

Unilever has more than 400 brands including Dove soap, Hellmann's mayonnaise, Knorr soup and Vaseline skin lotion.

© Reuters. FILE PHOTO: A Ben & Jerry's ice-cream delivery truck is seen at their factory in Be'er Tuvia, Israel July 20, 2021. REUTERS/Ronen Zvulun

Ben & Jerry's was founded in a renovated gas station in 1978 by Ben Cohen and Jerry Greenfield.

No longer involved in Ben & Jerry's operations, they wrote in the New York Times last July that they supported Israel but opposed its "illegal occupation" of the West Bank.

Latest comments

support Israel and North Korea!
What a mistake it was for UL to buy this brand.
The racists are swinging back.
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.