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Analysts not hog wild about Harley-Davidson

Published 07/12/2017, 09:55 AM
© Reuters.  Analysts not hog wild about Harley-Davidson
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  • Bernstein lowers Harley-Davidson (HOG -1.7%) to a Market Perform rating after having the motorcycle stock set at Outperform.
  • Analyst David Beckel warns of a "secular erosion" in the U.S. for motorcycle demand, a far cry from his previous expectations.
  • The demographic shift to a higher mix of Generation Y consumers in comparison to Baby Boomers is seen as a negative, while demand for the Milwaukee-Eight (M-8) bike has disappointed.
  • Bernstein's price target on Harley goes to $55 from $62.
  • In a separate note, Goldman Sach says its channel checks on Harley's Q2 retail sales show a flat to down performance in June. HOG is rated at Neutral, with a lowered price target of $51.
  • Sources: Bloomberg and Benzinga
  • Now read: Intel (NASDAQ:INTC): Income Play With Moderate Growth


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