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Adidas AG upgraded to Outperform, price target set at EUR 200

Published 02/05/2024, 05:17 AM
Updated 02/05/2024, 07:32 AM
© Reuters.

On Monday, RBC Capital Markets raised its rating on Adidas AG (ETR:ADSGN) (OTC: ADDYY) from Sector Perform to Outperform, setting a price target of EUR 200.00. The upgrade reflects the firm's positive view on the company's current product cycle, particularly highlighting the Terrace line as a significant factor in a volatile consumer demand environment.

The analyst noted that Adidas (OTC:ADDYY)'s position is more secure after revising its expectations for the fiscal year 2024, suggesting there could be a higher than anticipated earnings before interest and taxes (EBIT) due to conservative forecasts regarding foreign exchange translation and profits from the Yeezy brand. RBC Capital Markets also underscored Adidas's firm commitment to achieving double-digit revenue growth in the second half of 2024 as a supportive element for the stock's performance.

Despite the optimistic outlook, the analyst expressed that Adidas's ambition to reach a 10% EBIT margin by the fiscal year 2026 is challenging and will likely require further action, particularly once revenue growth gains momentum. This aspect of Adidas's financial goals was identified as an area that will need to be addressed in the future.

The upgrade to Outperform is based on these observations, along with the belief that the current market conditions and Adidas's strategic initiatives present an opportunity for the stock to outperform. The set price target of EUR 200.00 reflects the analyst's confidence in the potential for Adidas's stock value to increase.

InvestingPro Insights

Adidas AG (OTC: ADDYY) faces a challenging environment, but there are key insights from InvestingPro that may help investors understand the broader picture. With a current market capitalization of 34.45 billion USD, the company is a significant player in the Textiles, Apparel & Luxury Goods industry. Despite this standing, Adidas is not immune to market pressures, as evidenced by a notable revision of earnings downwards by four analysts for the upcoming period, signaling potential headwinds.

InvestingPro data shows a negative revenue growth rate over the last twelve months as of Q3 2023, with a decrease of -2.78%. This contraction is further reflected in the quarterly revenue growth figure of -6.38% for Q3 2023. Additionally, the company is trading at a high Price / Book multiple of 6.0, which may raise valuation concerns among investors.

While the company has been operating with a moderate level of debt, the P/E ratio stands at a negative -154.84, indicating that the market has penalized the stock due to recent performance issues. However, it's worth noting that analysts predict the company will be profitable this year, which could be a sign of a potential turnaround.

To gain a more comprehensive understanding of Adidas's financial health and future prospects, investors can access additional InvestingPro Tips. For those interested in delving deeper, InvestingPro currently lists 8 more tips on their platform, providing further analysis and context for Adidas AG's financial metrics.

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This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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