- Snoop Dogg released an NFT collection with his latest album, B.O.D.R.
- B.O.D.R. is Snoop’s first album since acquiring Death Row Records in February 2022.
- Snoop is one of the pioneer music artists to venture into the crypto space.
Legendary hip-hop artist Snoop Dogg’s latest album, B.O.D.R., has reinvigorated the vibe of blockchain technology in mainstream entertainment. An NFT collection released side-by-side the album expresses the artist’s consistency in engaging the technology-backed evolving industry.
B.O.D.R., standing for “Bacc On Death Row,” is Snoop’s first album after acquiring Death Row Records, a music label founded in 1991. Snoop bought the record label in February 2022, ahead of his iconic performance at the Super Bowl with other industry veterans.
To celebrate its 30th anniversary, Death Row Records released an exclusive NFT collection. The collection, whose holders become members of the Death Row Crypto Club, features seven unique NFTs. The first three are molded by BTC, ETH, and CRO. They feature the three iconic Death Row Inmates. The remaining four are a collaboration between the acclaimed NFT artist, Tilla Vision, and Death Row.
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