Breaking News
Black Friday SALE: Up to 54% off InvestingPro! Register here
Investing Pro 0
Ad-Free Version. Upgrade your Investing.com experience. Save up to 40% More details

McDonald's China rolls out 'Big Mac Cube' NFTs to celebrate anniversary

CryptocurrencyOct 11, 2021 05:30PM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
McDonald's China rolls out 'Big Mac Cube' NFTs to celebrate anniversary

Fast-food giant McDonald's (NYSE:MCD) launched a set of 188 non-fungible tokens (NFTs) on Oct. 8 to celebrate its 31st anniversary in the Chinese market.

The NFT, named “Big Mac Cube” in honor of the famous burger, is the first from the company and also marks the company’s new headquarters that was opened in Shanghai.

Samples of the NFTs will be distributed among employees and consumers as a part of the anniversary giveaway.

Zhang Jiayin, the CEO of McDonald’s in China, stated that the company has become a pioneer among domestic catering brands by releasing an NFT collection. He added that:

McDonald’s is a young and trendy brand that always pays attention to fashion trends and cutting-edge technology […]At this special moment, we use the form of NFT to share McDonald’s innovation, digitalization and trend art with employees and consumers.
The decision by McDonald’s China to release an NFT may come as a surprise given how the Chinese government has been making relentless strides to clamp down on cryptocurrencies. It also precedes the official launch of the digital Yuan, which is expected to go live before the Winter Olympics kicks off in February 2022.

Meanwhile, McDonald’s China partnered with the Conflux Network to release the NFT collection, with the latter overseeing the project as an “ultimate example of East meets West.”

The very first McDonald’s outlet in China opened in Shenzhen back in 1990, and current figures suggest it currently has 3,787 stores scattered around the country, with plans to expand further in the coming years.

However, this isn’t the first time that the brand has dabbled in NFTs on the international scene. Its France outlet released digital collectibles portraying pixelated versions of Big Macs, Chicken McNuggets, and ice cream sundaes back in April, and a total of 20 works were available for grabs.

Another fast-food conglomerate (Burger King), launched the “Keep It Real Meals” campaign in collaboration with several celebrities, including American rapper Nelly. It printed QR codes on millions of meal boxes, giving customers the opportunity to collect nine sets of NFTs, each containing three collectibles.

Continue reading on BTC Peers

McDonald's China rolls out 'Big Mac Cube' NFTs to celebrate anniversary
 

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
Comments (1)
Dirk Reynen
Dirk Reynen Oct 12, 2021 2:01AM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
China banned crypto so we dont care about china fn NFTs...
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.
Continue with Google
or
Sign up with Email