📖 Your Q2 Earnings Guide: Discover the Stocks ProPicks AI Highlights to Jump Post-EarningsRead more

McDonald's China rolls out 'Big Mac Cube' NFTs to celebrate anniversary

Published 10/11/2021, 08:03 PM
McDonald's China rolls out 'Big Mac Cube' NFTs to celebrate anniversary
MCD
-
USD/CNY
-

Fast-food giant McDonald's (NYSE:MCD) launched a set of 188 non-fungible tokens (NFTs) on Oct. 8 to celebrate its 31st anniversary in the Chinese market.

The NFT, named “Big Mac Cube” in honor of the famous burger, is the first from the company and also marks the company’s new headquarters that was opened in Shanghai.

Samples of the NFTs will be distributed among employees and consumers as a part of the anniversary giveaway.

Zhang Jiayin, the CEO of McDonald’s in China, stated that the company has become a pioneer among domestic catering brands by releasing an NFT collection. He added that:

McDonald’s is a young and trendy brand that always pays attention to fashion trends and cutting-edge technology […]At this special moment, we use the form of NFT to share McDonald’s innovation, digitalization and trend art with employees and consumers.
The decision by McDonald’s China to release an NFT may come as a surprise given how the Chinese government has been making relentless strides to clamp down on cryptocurrencies. It also precedes the official launch of the digital Yuan, which is expected to go live before the Winter Olympics kicks off in February 2022.

Meanwhile, McDonald’s China partnered with the Conflux Network to release the NFT collection, with the latter overseeing the project as an “ultimate example of East meets West.”

The very first McDonald’s outlet in China opened in Shenzhen back in 1990, and current figures suggest it currently has 3,787 stores scattered around the country, with plans to expand further in the coming years.

However, this isn’t the first time that the brand has dabbled in NFTs on the international scene. Its France outlet released digital collectibles portraying pixelated versions of Big Macs, Chicken McNuggets, and ice cream sundaes back in April, and a total of 20 works were available for grabs.

Another fast-food conglomerate (Burger King), launched the “Keep It Real Meals” campaign in collaboration with several celebrities, including American rapper Nelly. It printed QR codes on millions of meal boxes, giving customers the opportunity to collect nine sets of NFTs, each containing three collectibles.

Continue reading on BTC Peers

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.