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How Blockchain Technology Will Change the Marketing Industry

Published 07/08/2020, 08:15 AM
Updated 07/08/2020, 10:00 AM
How Blockchain Technology Will Change the Marketing Industry

In modern business, there are no areas left where blockchain enthusiasts will not try to use the technology. Distributed ledger technology is used in logistics, manufacturing, games and in facial recognition services. And although many projects cannot offer anything qualitatively new except for the principle of using blockchain, some projects manage to prove their practical benefits.

Despite the illusion that marketing/advertising and blockchain tech are completely unconnected, some startups manage to use some of the advantages of blockchain technology in solving marketing problems.

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