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DroppGroup and UC Berkeley collaborate on AI-generated digital media benchmark

Published 04/02/2024, 11:36 AM
Updated 04/02/2024, 11:36 AM
© Reuters

Web3 technology provider droppGroup has expanded its partnership with UC Berkeley's Launchpad to create a benchmark for evaluating the performance of its Generative Media Intelligence (GMI) system. 

The benchmarking initiative is set to start in the first quarter of 2024, and it builds upon the existing partnership between droppGroup and UC Berkeley established in 2022. The goal is to not only address a gap in standardization but also to establish a benchmark for systematically assessing the capabilities of generative AI.

The system, known for producing AI-generated multimedia content such as 3D models, XR experiences, and metaverse environments, will be assessed through a newly developed framework. This initiative marks the first industry-standard benchmark aimed at providing a standardized evaluation of such systems based on performance, safety, efficiency, and user interaction metrics.

droppGroup is a Web3 development firm focused on creating software solutions across various domains, including AI, machine learning, AR, VR, and cryptocurrency.

The collaboration addresses the rapid growth of the generative AI market, which is expected to reach nearly $52 billion by 2028, up from $11.3 billion in 2023. The sector's expansion is fueled by the adoption of large language models (LLMs) and GMI for various applications, including text-based tasks and media content creation.

droppGroup's platform droppPhygital uses GMI via its proprietary system, droppaMiGO, to transform inputs like photographs into complex 3D models and immersive digital environments. This process reduces the time and expertise required for content creation, shifting from traditional digital content creation processes to an AI-driven approach. 

The collaboration with UC Berkeley’s Launchpad aims to develop a benchmark for this technology, addressing the current lack of standardization in automatic 3D content generation and modeling.

Christopher Kelly, president and co-founder of droppGroup commented: “Combining UC Berkeley's academic excellence and research capabilities with droppGroup's cutting-edge technology and real-world applications, this collaboration is set to push the boundaries of what's possible in AI and machine learning. It demonstrates a successful model for how such collaborations can accelerate technological advancements and applications in society.”

Launchpad is a UC Berkeley-based technology club that engages in machine learning and artificial intelligence projects to solve real-world problems and distributes ML/AI knowledge through community events and workshops.

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