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Salesforce CEO Marc Benioff sells over $4m in company stock

Published 04/16/2024, 05:21 PM
© Reuters

Salesforce, Inc. (NYSE:CRM) CEO Marc Benioff has sold a significant number of shares in the company, according to recent filings. The transactions, which took place on April 15, 2024, involved the sale of Salesforce common stock totaling over $4.17 million.

The series of sales occurred at varying prices, with the lowest price per share being $272.56 and the highest reaching $285.25. These trades were executed automatically pursuant to a Rule 10b5-1 trading plan, which Benioff had adopted on December 29, 2023. Such plans allow company insiders to sell shares at predetermined times to avoid accusations of insider trading.

Following the sales, Benioff's direct holdings in Salesforce have decreased, yet he remains a significant shareholder with a direct ownership of 12,913,721 shares. Additionally, the Marc Benioff Fund LLC indirectly holds 10,000,000 shares of the company's common stock.

Investors often monitor insider transactions for insights into executives' confidence in their companies. While the sales represent a sizable liquidation of Benioff's stake, it's worth noting that insiders might sell shares for various reasons, including diversifying their investment portfolio or funding personal expenditures.

Salesforce, headquartered in San Francisco, is a leading provider of cloud-based customer relationship management software and has been a key player in the digital transformation of businesses worldwide.

The transactions were disclosed in a Form 4 filing with the U.S. Securities and Exchange Commission. Benioff's role as Chair and CEO of Salesforce positions him as a high-profile figure, and his trading activities are closely watched by the market.

Investors and analysts will continue to observe Salesforce's performance and insider trading patterns to gauge the company's health and future prospects.

InvestingPro Insights

In the context of the recent insider trading by Salesforce's CEO Marc Benioff, it's pertinent to consider the company's financial health and market standing. Salesforce (NYSE:CRM) currently boasts a robust market capitalization of $269.55 billion, reflecting its significant presence in the Software industry, as noted in one of the InvestingPro Tips. Despite the insider sales, Salesforce's financial data suggests a company with strong fundamentals.

One of the InvestingPro Tips highlights that Salesforce has a perfect Piotroski Score of 9, indicating a very healthy financial situation, which might provide some reassurance to investors concerned about the CEO's stock sales. Additionally, the company is trading at a high earnings multiple with a P/E Ratio of 65.56, suggesting that investors are willing to pay a premium for Salesforce shares based on its earnings potential.

Moreover, Salesforce has demonstrated solid revenue growth, with the last twelve months as of Q4 2024 showing an increase of 11.18%. This growth is coupled with a high gross profit margin of 75.5%, underlining the company's ability to retain a significant portion of its revenue as gross profit.

For those looking to delve deeper into Salesforce's financials and stock performance, there are 13 additional InvestingPro Tips available at To access these insights, use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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