Ruihe Data Technology Holdings Limited, an investment holding company, develops and delivers data, artificial intelligence, and digital marketing solutions in the People’s Republic of China. The company provides marketing intelligence platform; real-time marketing platform for real-time events such as customer transaction/browsing behavior, function activation, etc.; personalized recommendation system to manage and operate content recommendations in mobile apps and online placements; tag management system, which integrates tag creation, operation, and management; and marketing content management system to achieve one-stop management of marketing content, to meet customers' needs for the construction of scenario-based interactive social marketing activities. It also offers user portrait systems to help business/analysts of financial institutions; interpretable machine learning solutions for bank clients; automated machine learning solutions for enterprise-level data mining to financial institutions; anti-fraud solutions; and risk early-warning solutions. In addition, the company provides enterprise-level data platform; real-time analysis and calculation platform; data warehouse and control platform; data lake platform that allows structured and unstructured data to be stored at any scale; and regulatory reporting platform. Further, it offers artificial intelligence products; model management platform, data cloud service platform, and panoramic regulatory compliance; and marketing automation, real-time marketing, event-driven marketing, personalized recommendation, user profiling, MGM customer acquisition system, micro-segmentation divider, and various marketing solutions. It also sells software and hardware products; and offers professional consulting, and information technology maintenance and support services. The company was formerly known as Suoxinda Holdings Limited and changed its name to Ruihe Data Technology Holdings Limited in October 2023. The company was founded in 2004 and is headquartered in Hangzhou, the People’s Republic of China.