Blue Apron Holdings, Inc. operates a direct-to-consumer platform that delivers original recipes with fresh and seasonal ingredients. The company also operates Blue Apron Market, an e-commerce market that provides cooking tools, utensils, pantry items, and other products. In addition, it offers Blue Apron Wine, a direct-to-consumer wine delivery service that sells wines, which can be paired with its meals. The company serves young couples, families, singles, and empty nesters. It offers its services through order selections on Website or mobile application primarily in the United States. The company was founded in 2012 and is headquartered in New York, New York.