Nike (NKE) Earnings: Will Growth Continue In North America & China?

Nike (NYSE:NKE) stock has fallen nearly 16% over the last three months as part of the larger market pullback driven by the likes of Apple (NASDAQ:AAPL) and other giants. This downturn could put even more pressure on Nike’s upcoming quarterly financial results that are due out after the closing bell Thursday. So, let’s see what investors should expect from the sportswear giant’s fiscal Q2 earnings results.

Quick Overview

Before we dive into Nike’s fiscal Q2 projections, it is worth quickly discussing Nike as a whole. Nike has successfully made a major direct-to-consumer push, which includes brick-and-mortar innovations and multiple e-commerce-focused apps. In fact, Nike Digital was the company’s fastest-growing channel in every one of the firm’s regions last quarter.

Nike also blows away some of its biggest competitors, Adidas (OTC:ADDYY) and Under Armour (NYSE:UAA) , in terms of reach across social media from Instagram (NASDAQ:FB) to Twitter (NYSE:TWTR) . Plus, the company has expanded its athleisure business in order to fight off challengers like Lululemon (NASDAQ:LULU) and Gap’s (NYSE:GPS) Athleta.

Furthermore, Nike dominates the NBA—and basketball in general—and has become a major force in soccer. Meanwhile, Nike’s influence over fashion and sportswear has helped it continue to grow (also read: The Sports Retailers Disrupting the Industry Heading into 2019).

Q2 Outlook

Nike is coming off a quarter that saw its revenues jump 10% to top Wall Street estimates. With that said, Nike’s fiscal Q2 revenues are projected to pop 7.1% to reach $9.16 billion, based on our current Zacks Consensus Estimate.

More specifically, Nike’s vital North American revenues are projected to climb approximately 6% from $3.485 billion in the year-ago quarter to hit $3.688 billion, based on our current NFM estimate. Our North American growth estimate would fall in line with last quarter’s growth, which marked the second quarter of growth after three straight periods of revenue declines in Nike’s largest market.

Meanwhile, Nike’s revenues in Greater China are expected to surge 16% from $1.222 billion to hit $1.419 billion. This, however, would mark a downturn from Q1’s 20% expansion.

Earnings

Moving onto the other end of the income statement, Nike’s adjusted quarterly earnings are expected to dip 2.2% to touch $0.45 per share. We should note that the company’s earnings estimate revision picture has turned much more positive recently for Q2. This signals that at least some analysts are more optimistic about Nike’s quarterly earnings recently than they were at the start of the quarter.

Along with Nike’s recent positive earnings estimate revisions, we should remember that Nike has an excellent management team that has helped it beat our quarterly earnings estimates for over five straight years.

Nike closed regular trading Tuesday up 1.79% to $71.15 a share, which marked a roughly 17% downturn compared to NKE’s 52-week high of $86 per share.

Nike is set to release its fiscal second quarter 2019 financial results after the closing bell Thursday.

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