Logitech Expands Gaming Mouse Lineup With Logitech G Pro

Premium computer peripherals company – Logitech (NASDAQ:LOGI) – recently made another addition to its extensive gaming mouse lineup with the launch of Logitech G Pro Gaming Mouse. Priced at $69.99 for the U.S. consumers and €69.95 for the European customers, this latest offering from the Logitech family is expected to be available from Aug 2016.

Logitech G Pro Gaming Mouse Features

G Pro Gaming Mouse has been specifically designed to delight eSports athletes and is packed with some of Logitech’s latest technologies including optical gaming sensor, metal spring button tensioning system and onboard memory for driver-free operation. The feedback of top competitive eSports professionals has been mustered before engineering this mouse which combines the comfortable physical shape of Logitech G100 along with superb performance and responsiveness of the G303.

While the highly advanced optical gaming sensor PMW3366 will ensure maximum tracking accuracy with consistent responsiveness, the Metal Spring Button shall require gamers to put minimum force to click the mouse button, thus improving their performance. Touted as the most durable and light weight mouse in the market, G Pro Gaming comes with a special coating to improve grip.

Thriving Gaming Business

Of late, Logitech has been tapping the high potential market for accessories through innovation and product line expansion. The company has manufactured breakthrough offerings like fastest performing mouse and keyboard switches, wireless mouse with longest battery among others. During calendar year 2016, two other noteworthy gaming mouse launches of the company include the Logitech G900 Chaos Spectrum and Logitech G502 Proteus Spectrum Gaming Mouse.

As a matter of fact, Logitech’s Gaming segment has always been one of its star performers driving top-line growth. During first-quarter fiscal 2017, Gaming continued charting its robust growth trajectory on the back of new product launches and marketing initiatives, surging 29% year over year to $56.5 million. Going forward, we believe strategic product launches coupled with favorable industry trends will be conducive to Logitech’s improvement.

Logitech currently sports a Zacks Rank #1 (Strong Buy). Other stocks that investors may consider include Amkor Technology, Inc. (NASDAQ:AMKR) , Adobe Systems Incorporated (NASDAQ:ADBE) and Avid Technology, Inc. (NASDAQ:AVID) . All three stocks hold the same rank as Logitech.