Campbell’s Tomato Soup: The Inflation Detective

Published 12/08/2025, 10:24 AM

Inflation remains Americans’ top concern while Swiss inflation hit zero.

1. The Tomato Soup Price Index

One of the simplest ways to show currency debasement is by looking at the price of Campbell’s (NASDAQ:CPB) tomato soup. Rather than relying on complex estimates and substitutions, it’s just a historical record of what the exact same can of soup can cost over time.

Campbells Tomato Soup Price

Source: The Long View @ HayekAndKeynes

2. Inflation Remains the Main Issue for Americans and… Donald Trump

The chart below—courtesy of Jim Bianco—shows Trump’s overall approval rating (black) and his approval rating on various issues. The green line is his approval rating on inflation. It’s at the lowest of his presidency, and far lower than everything else, even the economy (brown). Inflation is the biggest issue, according to polls. So how, is cutting rates and pumping up the stock market going to fix this?Trump Approval Rating

Source: Bianco Research

3. Meanwhile in Switzerland, Inflation Rate Hit… ZERO

Swiss inflation flatlined in November. Just days before the SNB’s final rate decision of 2025, Switzerland delivered a surprise: consumer prices were unchanged year-on-year. That’s zero inflation.

For investors, the message is clear. Core inflation has slipped to its weakest level in more than four years, making the SNB’s 0.4% forecast for this quarter effectively unattainable. The headline number looks alarming, but it still doesn’t mean the SNB will cut rates back into negative territory next week. The real focus is the 2026 inflation forecast. If the SNB lowers its current 0.55% projection, that will be the meaningful signal for markets.

Meanwhile, the franc remains stubbornly strong. Despite soft inflation and speculation about future negative rates, the CHF is holding firm. The SNB may prefer a weaker currency to help lift inflation, but we do not expect the franc to depreciate much.

The bottom line: low inflation is back in the spotlight for Switzerland’s safe-haven currency. The key to watch is the SNB’s forward guidance, not just the rate decision.Swiss Inflation

Source: Bloomberg

4. Germany’s Economy Continues to Struggle

In Germany, Chancellor Merz is facing mounting pressure as business leaders warn the country is in “free fall.” Peter Leibinger, head of the influential BDI industry group, warned that every month without real structural reforms costs Germany jobs and prosperity—and steadily erodes the government’s capacity to act in the future.

German Economy

Source: Bloomberg

5. Japan’s 30-Year Yield Hits a Record - A Warning Shot for the US?

Japan’s 30-year bond yield has surged to 3.37%, the highest level on record. This isn’t just a local story—it raises an uncomfortable question for Washington as well. If the US doesn’t get its deficit and debt spiral under control, this chart may be a preview of what’s coming next.

JGB 30-Year Yield

Source: Charlie Bilello

6. OpenAI, the Biggest Money-Losing Startup Ever

OpenAI may well keep raising enormous amounts of capital and eventually build products that reshape the world. But right now, no startup in history has operated with losses anywhere near this magnitude.Profit and Losses in Startups

Source: Deutsche Bank

7. The Cost of Using AI Is Collapsing

J.P. Morgan just sent a clear warning: the cost of using AI models has collapsed. That’s great news for the spread of AI across every industry, but it’s a potential problem for the companies building the large foundational models—big labs like OpenAI, Anthropic, and others.

The threat is simple: commoditisation. Cheaper AI accelerates adoption and fuels innovation at the application layer, but falling costs also signal a race to the bottom. As model development starts to plateau, margins will get squeezed, and whatever pricing power these labs still have will erode quickly.

According to JP Morgan, the shift in value is moving up the stack. The foundational model providers are starting to resemble internet service providers, that is, essential infrastructure but not where the real money or differentiation sits. They supply the powerful “pipes,” yet the sticky, high-margin value increasingly belongs to the applications built on top of those pipes.

It’s the same trap the telecom industry fell into. Huge investments in 3G, 4G, and 5G reshaped the world, but the underlying connectivity became a commodity. New upgrades rolled out but never stayed exclusive for long. AI labs may face the same fate: enormous, world-changing investment costs, followed by a rapid slide into commoditisation before they can truly earn the returns their current valuations imply.Cost of Using AI

Source: JP Morgan

Latest comments

Excellent article.
'Germany's economy has failed to grow.' Could have fooled me. Things are looking up through 3 straight years of recessions. https://invst.ly/1drd7q
never trust bearish news
or any news
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