NEW YORK (Reuters) - Deliv Inc, an Uber-like startup that uses a fleet of contract drivers to pick up online orders from stores and malls for a fee, said it has raised $40 million in a new round of funding from investors, including Alphabet (NASDAQ:GOOGL) Inc's Google.
The company is in 35 U.S. markets and handles last-mile delivery for malls and retailers like Walmart (NYSE:WMT) Inc, Macy's Inc (NYSE:M), Kohl's Corp (NYSE:KSS) and Best Buy Co Inc (NYSE:BBY).
Deliv's existing strategic and financial investors, including United Parcel Service Inc (NYSE:UPS) , General Catalyst Partners and The Macerich Company (NYSE:MAC) also participated in the round, the company said on Tuesday.
Traditional retailers use Deliv's crowd-sourced same-day delivery services as they increasingly use their stores as distribution centers to fulfill online orders for shoppers.
It allows them to compete with the likes of Amazon (NASDAQ:AMZN) Inc, which offers same-day delivery services in as little as an hour under its Prime Now offering.