Breaking News
Get Actionable Insights with InvestingPro+: Start 7 Day FREE Trial Register here
Investing Pro 0
Ad-Free Version. Upgrade your Investing.com experience. Save up to 40% More details

Unilever Brazil laundry franchise deal may presage new business push

Stock MarketsJun 19, 2020 08:15AM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
© Reuters. The logo of Unilever is seen at the headquarters in Rotterdam

By Aluisio Alves

SAO PAULO (Reuters) - Unilever Plc (L:ULVR) said on Friday it is buying a chain of laundromats in Brazil to be renamed Omo, after the world's No. 2 laundry detergent, in what the consumer goods giant said could be a precursor to other similar deals elsewhere.

The acquisition of unlisted Acerte Group and its chain of 123 franchised laundromats and "express" tailors for an undisclosed sum is part of Unilever's effort to boost its exposure to health and hygiene related areas, the Anglo-Dutch company said.

"The idea is to have the largest franchise in the sector in the country within five years," Eduardo Campanella, Unilever's vice president of marketing in Brazil, said in an interview, adding that the company could quadruple the existing number of outlets.

The creation of the chain echoes on a smaller scale Procter & Gamble Co's (N:PG) expanding presence in the U.S. drycleaning and wash-and-fold space, where it operates in more than 800 locations named for Tide, the one detergent brand that outsells Omo on a global basis.

Campanella said Unilever has seen the recent growth in public concern about hygiene as an opportune moment to boost its exposure to personal care and beauty lines of business at a moment when margins in its food business are under pressure.

Unilever, maker of food brands such as Hellmann's and Knorr, in April ditched its annual sales targets as consumer consumption habits changed. Campanella said the laundry franchise business could be expanded to some of the other 162 countries where Unilever has a presence.

Unilever Brazil laundry franchise deal may presage new business push
 

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Continue with Google
or
Sign up with Email