Salesforce's generative AI integration 'to offer significant long-tailed growth opportunities'

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Salesforce's generative AI integration 'to offer significant long-tailed growth opportunities' - Goldman Sachs

Published Jun 08, 2023 12:11PM ET

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Salesforce's generative AI integration 'to offer significant long-tailed growth opportunities' - Goldman Sachs

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Goldman Sachs analysts reiterated a Buy rating and $325 price target on Salesforce (NYSE:CRM) in a research note Thursday.

The analysts explained that Salesforce is beginning what they expect to be "a slew of generative AI product innovations" over the next few months that can support revenue re-acceleration past FY24.

"The most recent announcements around Marketing GPT, Commerce GPT and key integrations between Data Cloud + Google come after the introduction of similar releases for Einstein, Tableau and Slack, and are likely to represent the first wave of technological improvements across the company's platform that can significantly enhance Salesforce's value proposition and market position," said the analysts.

"We see Salesforce being one of the key beneficiaries of this innovation cycle given the vast amount of data stored in its ecosystem."

The analysts also stated that Salesforce's open approach so far — partnering both with OpenAI and Google — is likely to further allow it to "utilize industry evolution while building on its proprietary proposition."

"As the largest player in CRM (the biggest market within software), we expect Salesforce's steadfast execution in embedding gen-AI across its portfolio to offer significant long-tailed growth opportunities," they added.

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