Get 40% Off
👀 👁 🧿 All eyes on Biogen, up +4,56% after posting earnings. Our AI picked it in March 2024.
Which stocks will surge next?
Unlock AI-picked Stocks

Pinterest to Offer WooCommerce Extension

Published 04/13/2022, 01:41 PM
Updated 04/13/2022, 01:45 PM
© Reuters.

By Sam Boughedda

 

Investing.com -- Pinterest Inc (NYSE:PINS) and WooCommerce announced a strategic partnership on Wednesday.

Pinterest will offer a WooCommerce extension on its platform that allows mutual merchants to offer Pinterest shopping functionality from their accounts.

It means more than 3 million WooCommerce customers will be able to connect with Pinterest's 400 million monthly users.

According to Pinterest, 97% of top searches are unbranded through its platform, with users spending two times more on purchases than on other platforms. Therefore, WooCommerce retailers may integrate their product catalogs by creating or connecting Pinterest for business accounts.

Users will have the ability to evaluate conversions on their Pinterest ads and optimize these ads for retargeting by installing the Pinterest tag.

"By partnering together we provide the best integrated Pinterest shopping experience possible for WooCommerce merchants to be on the cutting edge of social commerce," said Aleksandra Bettin, vice president of business development at WooCommerce.

Pinterest shares gained 1.76% Wednesday.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.