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Naked Brand Group vs. L Brands: Which Intimate Apparel Stock is a Better Buy?

Stock MarketsMay 03, 2021 12:30PM ET
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© Reuters. Naked Brand Group vs. L Brands: Which Intimate Apparel Stock is a Better Buy?

The increased availability of diverse products in various designs, as well as growing attention to comfort and style, have fostered a reliance by consumers on popular intimate apparel players Naked Brand Group (NAKD) and L Brands (NYSE:LB). We think that their internationally recognized brands and growing global footprint should help their stocks keep advancing. But let’s find out which of these stocks is a better buy now.Naked Brand Group Limited (NAKD) and L Brands, Inc. (LB) are leading designers and retailers of intimate and other apparel, with diverse portfolios of brands. Based in New Zealand, NAKD sells its products through licensed brands, including Heidi Klum and Fredericks of Hollywood, as well as through company-owned retail stores and online channels. Popular for its Victoria's Secret brand, LB operates as a retailer of body care products, women's intimate and other apparel, and personal and beauty care products.

An increasing attention to hygiene issues, changes in lifestyle and the customization of product portfolios has encouraged consumers to seek top intimate apparel market players like LB and NAKD to meet their needs. Since these companies are increasingly investing in e-commerce platforms and specialty retail stores, we believe they are well-positioned to see strong sales in the coming months.

NAKD has gained 38.5% over the past nine months, while LB has returned 168.5% over the same period. In terms of their past year’s performance, LB is the clear winner with 454.3% gains versus NAKD’s negative returns. But which of these stocks is a better pick now? Let’s find out.

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Naked Brand Group vs. L Brands: Which Intimate Apparel Stock is a Better Buy?
 

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