The growing popularity of visually attractive intimate wear and the customization of product portfolios, as well as consumers’ increasing consciousness regarding comfort and hygiene, have been the key factors propelling the growth of the intimate apparel market globally. Also, a surge in disposable income and changes in fashion sense have encouraged buyers to seek popular products from intimate apparel players such as Naked Brand Group (NAKD) and Hanesbrands (NYSE:HBI). We think that their robust brand portfolios and strong online business models should position them to seize long-term growth opportunities. But let’s find out which of these stocks is a better buy now. Read on.Naked Brand Group Limited (NAKD) and Hanesbrands Inc. (HBI) are two leading designers and manufacturers of intimate apparel and swimwear in the United States, Canada and internationally. Headquartered in Double Bay, Australia, NAKD sells its products under the 74-year-old licensed Frederick's of Hollywood brand. The company offers its products through its online channel. Founded in 1901, HBI operates through Innerwear, Activewear, and International segments, under the Hanes, Champion, Maidenform, JMS/Just My Size, Bali brand names.
A substantial rise in consumer spending, the increased availability of fashionable intimate apparel, and a demand for customized and luxurious intimate wear have been fueling the growth of the intimate apparel industry. Also, a rising awareness by consumers about fabric, hygiene and comfort needs have been motivating customers to buy their intimate apparel from top players like NAKD and HBI. So, as these companies continue to expand their global footprints and enhance their online platforms, we think they are uniquely positioned to witness long-term growth.
NAKD has gained 6.9% over the past year, while HBI has returned 62.1% over the same period. In terms of past three-months’ performance, HBI is the clear winner with 4.9% gains versus NAKD’s negative returns. But which of these stocks is a better pick now? Let’s find out.