How Broadcom CEO Tan shaped a tech giant through acquisitions

2/2 © Reuters. FILE PHOTO: Hock Tan, CEO of Broadcom, speaks on the floor of the New York Stock Exchange shortly before the opening bell in New York, U.S., February 12, 2018. REUTERS/Lucas Jackson/File Photo 2/2

By Krystal Hu and Jane Lanhee Lee

(Reuters) - Once a poor "skinny kid" from Malaysia, Hock Tan was going head-to-head with a legendary U.S. technology mogul for a transformative acquisition.

Tan placed a call earlier this month to VMware (NYSE:VMW) Inc Chairman Michael Dell, also the chief executive of computer maker Dell Technologies (NYSE:DELL) Inc.

He proposed one of the biggest tie-ups in the history of the technology sector. Broadcom (NASDAQ:AVGO) Inc, the chip maker that Tan leads, was willing to acquire VMware, a cloud software company for $61 billion.

For Tan, now 70, the deal would be the culmination of a string of acquisitions that has helped him turn Broadcom into a technology conglomerate worth $225 billion, along the way building a reputation as an astute dealmaker and ruthless cost-cutter.

Dell, who personally owns 40% of VMware and controls it together with buyout firm Silver Lake, had a decision to make. Hold out for a better deal or risk losing out as technology stocks plunged amid concerns about a looming economic slowdown and rampant inflation.

Broadcom offered $61 billion in cash and stock for VMware, a 50% premium to where the shares of the latter were trading. To clinch the deal, Tan also agreed to give VMware 40 days from the signing of the deal to search for another suitor who may offer a better price. VMware said yes.

This account of the negotiations is based on people involved in the deal who requested anonymity.

Broadcom had been eyeing VMware for months but held off from making an approach because it was concerned that Dell and Silver Lake would not engage due to the timing of VMware's spin-off from Dell Technologies in November 2021. Shareholders risk losing the tax-free status of their spin-off if their company engages in sale talks in the first six months after the separation.

Tan's cost-cutting reputation prompted VMware's chief executive Raghu Raghuram to write to his employees on the deal's announcement to assure them that the "perception" of Broadcom putting profits ahead of innovation was "inaccurate". He wrote that Tan "is committed to cultivating a shared culture of innovation."

That reputation stems from Tan's strategy of acquiring businesses he calls "franchises" and then slashing what he sees as excessive sales and marketing expenses and unnecessary investments. He is also quick to jettison parts of those businesses that underperform.

"He runs Broadcom like an investment portfolio ... they are all independent fiefdoms," said a former employee at the company who worked closely with Tan. "If he has a dominant position in any market, he'll go in and raise those prices."

Tan and Broadcom did not respond to requests for comment.

Tan has said he was an "18-year-old skinny kid" growing up in Malaysia when he won a scholarship in 1971 to attend engineering school at MIT. His parents could not afford to send him to college. He went on to earn an MBA from Harvard University.

He held several executive positions in Malaysia and the United States, before joining chip maker Integrated Circuit Systems in 1994, rising to become chief executive in 1999.

It was Silver Lake that helped recruit Tan as chief executive of the company that would go on to become Broadcom. In 2006, Tan joined Avago Technologies , a semiconductor company that Silver Lake and KKR Co Inc, another buyout firm, had acquired the year before for $2.66 billion.

A spate of deals followed as Tan embarked on consolidating the semiconductor industry, often with backing from Silver Lake. In 2014, Avago paid $6.6 billion for storage chipmaker LSI Corp. In 2015, it acquired Broadcom for $37 billion and took its name. In 2016, Broadcom acquired network gear maker Brocade Communications Systems (NASDAQ:PEGY) Inc for $5.9 billion.

QUALCOMM BID THWARTED

In 2017, Broadcom launched a hostile $117 billion takeover bid for rival chipmaker Qualcomm (NASDAQ:QCOM) Inc that would have been the largest technology deal of all time. It was thwarted by the U.S. government over concerns that Broadcom, which was at the time headquartered in Singapore, would become too dominant in the U.S. semiconductor industry at the expense of innovation.

Tan then turned his attention to software companies, which like semiconductors can generate reliable cash flow. Broadcom took over business software firm CA Technologies Inc for $18.9 billion and acquired Symantec Corp (NASDAQ:NLOK)'s security division for $10.7 billion.

Following every acquisition, Broadcom paid down much of the debt it had taken on to help fund it, using the cash flow of its businesses. This has emboldened Tan to carry on with his spree of acquisitions, said Matt Britzman, analyst at Hargreaves Lansdown (LON:HRGV).

"Broadcom has de-levered quickly after each large acquisition," Britzman said.