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GM temporarily halts paid advertising on Twitter

Stock Markets Oct 28, 2022 07:57PM ET
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© Reuters. FILE PHOTO: The new GM logo is seen on the facade of the General Motors headquarters in Detroit, Michigan, U.S., March 16, 2021. REUTERS/Rebecca Cook/File Photo
 
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By David Shepardson

(Reuters) -General Motors Co said late on Friday it had temporarily halted paid advertising on Twitter after Elon Musk completed his takeover of the social media company.

The largest U.S. automaker said it was "engaging with Twitter to understand the direction of the platform under their new ownership."

Twitter did not immediately respond to a request for comment. Musk is also chief executive of GM rival Tesla (NASDAQ:TSLA) Inc.

GM said "as is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising." The Detroit automaker added its "customer care interactions on Twitter will continue."

Ad sales accounted for more than 90% of Twitter's revenue in the second quarter. At a presentation for advertisers in May, some ad agencies and brands were already skeptical and concerned over Twitter's future.

On the eve of the deal's closing, Musk appealed directly to advertisers in an open-letter tweet: "Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!... Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise."

Musk tweeted on Friday that Twitter will form a content moderation council "with widely diverse viewpoints." Musk said no major content decisions or account reinstatements will happen before the council convenes.

GM temporarily halts paid advertising on Twitter
 

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Comments (3)
gene morris
gene morris Oct 30, 2022 12:41PM ET
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woke corporations deserve to go broke.
Dennis Chuck
Dennis Chuck Oct 29, 2022 12:56AM ET
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GM, you better dont come back to twitter platform. I will not buy any of your products going forward!
Ben Troyer
Ben Troyer Oct 28, 2022 10:21PM ET
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topics like this quit advertisements because of the owner of a company. GM is definitely built on Race baiting fraudulent narratives built on a house of cards.
Jimmy Doodoo
JimmyD Oct 28, 2022 10:21PM ET
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I guess GM is somehow against freedom of speech?
 
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